Kanye West Car to Compete in Upcoming Formula BMW World Finals in Valencia, Spain

Kanye West Car to Compete in Upcoming Formula BMW World Finals in Valencia, Spain












Portland, Oregon (PRWEB) November 20, 2006

TAOW Productions today announced that six time Grammy award winning producer/rapper Kanye West will be sponsoring a race car in the Formula BMW World Finals held November 24th-26thth in Valencia, Spain. West’s car will showcase the Bear Mascot featured on his album covers, along with the logo of two of the star’s favorite charities; Kanye West Foundation and the United Nations World Food Program.

“Creating opportunities for people to dream and achieve is part of the core focus of the Kanye West Foundation,” said West. “The Kanye West Foundation is glad to partner with Philip Major for such a global event. We view our participation as a race to help humanity and hope to raise awareness about my Foundation and the United Nations World Food Program.”

West is just one of the celebrities entering a car in the competition in Valencia. Former NFL quarterback and host of FOX Sports Network’s The Best Damn Sports Show Period, Rodney Peete, will also be sponsoring a Formula BMW racecar in the competition in an effort to support the United Nations World Food Program.

“Open wheeled racing has the potential in America to be what it is to the rest of the world. It is my hope that the program will not only raise awareness for great causes, but also assist in the development of the next great Formula 1 champion,” said Scott Taylor, president of TAOW Productions. “We are quite excited to have both Kanye and Rodney support our efforts of using this platform to spread the word about these charitable organizations.”

The Kanye West Formula BMW USA car will be driven by Philip Major, a 17-year-old driver from Ottawa, Ontario. Major was recently chosen as the Motorsport Club of Ottawa Novice driver of the year and awarded the Dewar Trophy. He will be joining the AIM Autosport team for the World Finals. Philip Major’s website is http://www.majorspeed.com

The Formula BMW World Finals is a competition between the best drivers from the world’s regional Formula BMW series. The second annual event is being held November 24th-26th in Valencia, Spain and will include 38 drivers from 18 countries. http://www.formulabmwusa.com

About Kanye West Foundation:

Kanye West Foundation is a part of the education revolution that links student performance to student passion. This is an accomplishment of which they are extremely proud and an initiative to which they are fully committed. The mission of Kanye West Foundation is to help combat the severe dropout problem in high schools across the United States by developing student-centered music production programs that foster increased literacy, heightened self-worth, independent thinking and self-actualization through the arts. More information on Kanye West Foundation can be found at http://www.Kanyewestfoundation.org

About The World Food Program (WFP):

WFP is the world’s largest humanitarian agency: each year, they give food to an average of 90 million poor people to meet their nutritional needs, including 58 million hungry children, in at least 80 of the world’s poorest countries. WFP Global School Feeding Campaign – Just 19 US cents a day, can help WFP give children in poor countries a healthy meal at school – a gift of hope for a brighter future. Visit their website at: http://www.wfp.org

About TAOW Productions:

TAOW is a modern marketing agency that builds relationships between consumer brands and their core user groups. Through their access and creativity, TAOW provides high-value experiential campaigns that are unlike traditional marketing solutions. http://www.taowproductions.com

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Drug Reaction and Patient Safety to be Focus of Upcoming ?WARM? Summit, Workshop on Adverse Response Monitoring

Drug Reaction and Patient Safety to be Focus of Upcoming ‘WARM’ Summit, Workshop on Adverse Response Monitoring











Ottawa (PRWEB) February 19, 2008

The WARM Summit, a Canadian-led, international initiative to improve patient safety, is taking place in Ottawa on February 21 – 22, 2008. With the focus on health risks from taking prescribed medications, the workshop will bring together experts from medicine, science, engineering, business and government to find objective methods of measuring patient responses to medications and to develop standards for adverse response measurement and analysis. The panel will produce a report and recommendations to improve patient safety and to help optimize the efficacy of medication.

Organized by the Ottawa Section of IEEE, the workshop will feature representatives from Ottawa Heart Institute, Johns Hopkins Applied Physics Laboratories, the University of Toronto, and European Federation of Medical Informatics, and delegates from Health Canada, among others. In addition, the workshop is sponsored by the healthcare divisions of IBM and TELUS, along with Emergis (a TELUS company focused on health information management).

“Engineering shares with medicine a commitment to improve quality of life while putting safety first, and that’s why the IEEE is organizing this workshop. On this common ground, we will seek to work out the differences and identify the cross-cutting technologies that can bridge the gap between physical and physiological safety systems,” said Dr. Wahab Almuhtadi, IEEE Ottawa Section Chair.

Drug adverse responses need better standards for monitoring and reporting:

“Despite the well-known risks associated with using prescription drugs, medication errors and adverse reactions are still poorly understood and recorded. Given these risks, we need to develop objective methods for monitoring an individual’s response to treatment,” said George Mihalas, President of the European Federation of Medical Informatics.

Although in Canada (outside of Quebec), between 2006 – 2007, there were over 45,000 adverse reactions to medication reported – or approximately 22 of every 1000 people were hospitalized due to drug reactions – there is still no standardized method to monitor and report these reactions.

Most medications today are administered by patients at home, without supervision, and in the absence of systems to manage and track adverse drug responses. Many patients experience complications from prescribed drugs – often severe – adding to the challenges of managing chronic conditions like heart disease and diabetes.

“Is this treatment working for me? That is the question in health care. Without a precise answer to this question, knowing what’s going on with a patient imposes unbearable costs of cognition, communication, coordination, and capability. Personal health monitoring systems are needed to help answer this question efficiently and therefore enable the provision of safe, high-quality care for all,” said Dr. Radu Leca, President of Biosign Technologies Inc.

A demonstration of how technology can help:

As part of the WARM Summit, technologies to be demonstrated include a telematic health information system for monitoring responses to frequently prescribed drugs. The system, developed by Biosign, leverages established technologies to assess a patient’s response to treatment and the need to adjust treatment accordingly. Its networking and communication facilities are being tested on TELUS and IBM platforms.

“IBM supports and applauds this initiative, which addresses challenging questions in the quest for high-quality healthcare. Ensuring that people are not harmed by medication is not an option, but the first condition of quality care. That’s why we are working closely with TELUS and Biosign to offer a prescription for action,” said Sal Causi, IBM Healthcare’s Business Development Executive.

“TELUS is pleased to support this IEEE workshop’s goal of improving patient safety through the use of technology. This is an extension of our ongoing collaboration with IBM and Biosign. The strategy to commoditize self care and remote monitoring is critical as we move toward next-generation healthcare,” said Ibrahim Gedeon, TELUS’ Chief Technology Officer.

The WARM Summit will take place at Nepean Centrepointe, Ben Franklin Place, 101 Centrepointe Drive, Ottawa, Ontario Canada. The Summit begins at 8:00am EST on Thursday February 21st and runs until 6:30pm EST on February 22nd.

More information is available at http://ottawa.ieee.ca/ims/warm2008/index.htm


FOR MEDIA INQUIRIES ONLY OR FOR MEDIA TO ATTEND:

Kathryn Schwab

PRceptive Communications Inc.

Phone: (613) 858-4407

Email: kschwab@prceptive.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.