Ottawa Tourism Launches Demonstration Vacation

Ottawa Tourism Launches Demonstration Vacation














Ottawa, ON (Vocus/PRWEB) April 01, 2011

Ottawa Tourism today launched a new getaway package, called the Demonstration Vacation, to encourage Canadians and others to visit and exert their freedom of speech while in Canada’s capital.

The package includes two nights’ accommodation at one of a variety of hotels, a permit, two blank placards, two one-inch wooden sticks and a Sharpie (black only).

“We’ve done the research,” says Noel Buckley, the President and CEO of Ottawa Tourism. “There’s a real demand for people to express themselves peacefully on Parliament Hill. If we can make it easier for them to book their stays through our website, it’s a win-win situation!”

Ottawa Tourism already offers a variety of packages for people looking to rest and recharge (Sip, Savour and Spa) learn more about Canada (Get to Know Your Canada) or enjoy the Canadian Tulip Festival in May (Tulip Celebration) and the Demonstration Vacation simply adds to the mix.

“The announcement of a federal election just days ago was a happy coincidence,” says Buckley. “We feel there is a definite market among advocates of free speech for the one-stop-shopping experience Ottawa Tourism is offering with the Demonstration Vacation.”

This is just the latest creative venture from Ottawa Tourism, which earlier this year revamped its website and partnered with the City of Ottawa and local developer Purple Forge on the Discover Ottawa app, available for iPhone, iPad and iPod touch.

Ottawa Tourism provides industry leadership and destination marketing to service the travel media and attract visitors, tours and conventions to Ottawa and Canada’s Capital Region. Visit Ottawa Tourism at their attached website.

For more information, please contact:

Jantine Van Kregten

Director of Communications, Ottawa Tourism

613-237-5150, ext. 116

cell: 613-866-4955

media(at)ottawatourism(dot)ca

###









Attachments



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Wellness Adventure Tourism a Hot New Trend

Wellness Adventure Tourism a Hot New Trend










Lacombe, AB (PRWEB) January 18, 2006

Meaning, purpose, health and vitality are essential for the wellness of an individual. Wellness is becoming a trend that people are looking for in all areas of their life including their travel plans. Choosing activities that foster physical, spiritual and mental well being are quickly becoming important to many people in choosing how they spend their leisure time. Everyone’s lives have become so busy and overcrowded. Technology has increased life to high speed. A chance to breathe, relax and engage in a renewing activity is becoming vital. Wellness adventure tourism offers a chance to re-energize, rejuvenate and become inspired.

There are many opportunities for people to participate in wellness tourism adventures. Anything from spa weekends and yoga retreats to sea kayaking adventures that include a spiritually renewing program. There are adventures that provide healthy, gourmet food choices or an adventure to spiritual places in Tibet or Israel. The Internet is a vast resource for finding the right adventure for everyone’s needs.

Spa and wellness tourism is a rapidly growing industry in Canada and the US. Every seven seconds a baby boomer is turning fifty years old and approaching retirement. There is a phenomenal interest by these individuals in tourism that incorporates wellness. According to Craig Oliver from Spas of America, in the past two years 11.2 billion dollars has been spent on spa and wellness tourism by Americans and 1.1 billion dollars was spent by Canadians. Wellness and anti aging are a trillion dollar business.

SpiritQuest Journeys is a wellness adventure tour company that provides journeys in nature with journeys for your spirit. Clients renew their physical, spiritual and emotional well being on these tours. Soft adventure sea kayaking, hiking and cross country ski tours in the most beautiful wilderness settings are offered. Custom and corporate options are available as well. Menus provide for optimal nutrition, energy and freshness. Emphasis is given for respect and stewardship of our environment. Wellness is essential to be able to enjoy and honour all of life.

# # #



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Ottawa Tourism Launches Surprising New Ad Campaign

Ottawa Tourism Launches Surprising New Ad Campaign














Ottawa, Ontario (PRWEB) June 27, 2011

Ottawa Tourism has launched a fresh new consumer advertising campaign targeting Toronto and Montreal with TV, radio and subway ads that dispel the myth that the Capital is a sleepy town where not much happens.

The key messages of the campaign: We don’t roll up our sidewalks at 5 o’clock; Not all of our parties are political; and – thanks to the free Mosaika Sound & Light Show – Parliament Hill is even more entertaining after the politicians have left for the day.

“We wanted to send a signal to our key markets that while they know Ottawa for its national sites, great museums and natural beauty, we’re also a town that likes to have fun,” says Noel Buckley, Ottawa Tourism’s President & CEO. “Our research shows we score very well on the capital, culture and nature pillars of our brand, but that the great urban experiences we offer were less well-known.”

The campaign, which runs throughout the summer, includes television commercials, radio, outdoor, online and print advertising, as well as social media initiatives. Viewers are directed to the Ottawa Tourism website where they can book hotels, getaway packages, 3rd night ½ price deals, and tickets to a myriad of attractions, museums and events.

“Research and sales results show we’ve done a great job making Ottawa top-of-mind with consumers in our major markets – and we’ve been recognized as having the best tourism advertising campaign in Ontario three of the past four years,” says Karen Squires, Ottawa Tourism’s Executive Director of Marketing. “With this new campaign, we’re adding more of the urban experiences to our messaging mix – and doing it with fun creative that’s got a bit of attitude and edge.”

Research planned for later this summer will show whether the campaign is helping to change perceptions of the Capital. In the meantime, direct sales revenue from hotel bookings and packaged getaways are moving at a brisk pace – up 18% year-to-date over last year.

View the TV commercials at http://www.ottawatourism.ca/commercials.

Ottawa Tourism provides industry leadership and destination marketing to service the travel media and attract visitors, tours and conventions to Ottawa and Canada’s Capital Region. Visit Ottawa Tourism at http://www.ottawatourism.ca.

###





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.