Jack LaLanne to Receive Inaugural DR Icon Award

Jack LaLanne to Receive Inaugural DR Icon Award

(PRWEB) August 09, 2011

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that Jack LaLanne, a long-time pioneer in the direct response marketing field, will be honored posthumously with the inaugural DR Icon Award. The Award will be presented at the ERA Moxie Awards Gala on Thursday, Sept. 15th, 7:00 p.m. – 9:30 p.m., at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The DR Icon Award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing. The Award will be presented in honor of Jack LaLanne to his wife of 51 years, Elaine LaLanne, during a special presentation.

“Jack LaLanne was a pioneer in our industry whose skills and personality surpassed the direct-to-consumer marketplace,” says ERA President and CEO Julie Coons. “He made significant contributions to our industry, while helping people worldwide see the importance of living a strong and healthy life. It’s evident that the industry and his peers strongly believe Jack is worthy of receiving this new award.”

“Jack meant so much to so many and this award is a noble final recognition for all his hard work spreading his message of health and fitness to the world. I am touched, honored and privileged to receive it on his behalf,” says Elaine LaLanne.

Jack LaLanne passed away on January 23, 2011.

Jack LaLanne was America’s Number 1 Physical Fitness Expert and Guru, and is often called the “Godfather of Fitness.” Jack admitted it was not always this way. “As a kid,” he flatly stated, “I was a sugarholic and a junk food junkie! It made me weak and it made me mean.” It was at the age of 15, when he heard a nutritionist speak at the Oakland City Women’s Club in San Francisco Bay Area. That man promised Jack if he would exercise and eat a proper diet, he could regain good health. Jack listened attentively and was fiercely determined to walk away from that lecture ready to build a totally new Jack LaLanne.

He began experimenting with weights and before long Jack was able to attain a muscular, healthy body. He became a voracious reader, absorbing everything that would help him to improve himself. During college, he studied pre-med to become a medical doctor and graduated. However, resolving to help others find the secrets to health and fitness, Jack opened the nation’s first modern health studio in 1936 in Oakland, California.

Over time, Jack began to formulate a basic approach to physical fitness and nutrition. His methods would be scientifically sound, as he developed the first prototypes of exercise equipment presently available in contemporary health spas. He was the first to have women work out with weights, and he also encouraged the disabled and elderly to exercise for health.

Jack’s reputation began to spread and by the early 1950s, he was given the opportunity to utilize the new medium of television to reach even more people. He used television to reach out to millions of Americans everywhere with his gospel message of get out of your chair, work out and feel better. His motivational message spread across the country like wildfire and his show was an instant nationwide hit! Jack LaLanne lived by what he said to others, and he did it for over 75 years. Much of what Jack LaLanne has advocated through his teaching has become common knowledge today. Today’s doctors and fitness experts all acknowledge daily systematic and proper diet as the principle keys to a longer healthier life. See also this link:


For more information please visit http://www.retailing.org.

About the 2011 ERA D2C Convention

The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the trade show floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association

Representing a more than $ 350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry’s most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

Media Contact

Vi Paynich

Content Manager

Electronic Retailing Association

Tel. 909-606-3406



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Genesis Fertility Centre First IVF Clinic in British Columbia to Receive National Accreditation

Genesis Fertility Centre First IVF Clinic in British Columbia to Receive National Accreditation

Dr. Beth Taylor

(PRWEB) March 9, 2011

The plight of the Ohio couple that was implanted with the wrong embryos during an in vitro fertilization (IVF) procedure, and the case of a Canadian fertility doctor that allegedly used the wrong sperm samples have experts in the field calling for tighter regulations regarding assisted reproductive technology policies and procedures.

However, the recent Supreme Court of Canada decision stating that fertility regulation is under provincial jurisdiction has put the development of national standards for reproductive technology in limbo. This leaves it up to the consumer to determine if the IVF clinic they are considering has adequate procedures in place to prevent mix-ups.

Genesis Fertility Centre, BC’s largest IVF clinic (http://www.genesis-fertility.com) is not waiting for legislation to ensure that it meets standards of excellence. Genesis was the first Assisted Reproductive Technology (ART) clinic in Canada to receive accreditation by the Canadian Council on Health Services Accreditation, now known as Accreditation Canada (AC). Genesis is the only ART clinic in British Columbia and one of a handful of clinics in Canada that have undergone this rigorous, voluntary accreditation process. AC accredits over 1500 hospitals, mental health/chronic care and, most recently, Assisted Reproductive Technology facilities across Canada.

In our current health-care environment, patient safety is paramount. “We are doing everything possible to ensure that best practices for patient safety are followed.” says Dr. Beth Taylor, Co-director at Genesis Fertility Center, “In 2010 we underwent our third extensive accreditation inspection through AC, which involves everything from ensuring the clinic is properly sterilizing equipment, to measures for maintaining patient confidentiality, to rigorous checks and balances around the preservation and identification of embryos, and numerous other patient safety issues. We have recently been notified that we have received full accreditation for another 3 years.

According to the Infertility Awareness Association of Canada (IAAC) website, “The Accreditation Canada survey is a remarkably thorough and in-depth process which takes three days to complete.” (IAAC)

It is a rigorous and expensive procedure, but one that we found invaluable for the clinic.” states Dr. Taylor. “We would recommend it for every IVF clinic. It is a very effective way for clinics to assess their services and initiate a program of continuous quality improvement. Most importantly, for patients, once a clinic is accredited, they can feel confident that it has both met and exceeded stringent standards.”

Doctor Ellen Greenblatt, former National Director — and a current member — of the Canadian Fertility and Andrology Society, recommends that couples seeking IVF should ask prospective IVF clinics these questions:

    How long has the clinic been in operation?
    What is the volume of services they do?
    Do they have accreditation as a fertility clinic?

In BC all IVF clinics are licenced by the College of Physicians and Surgeons of British Columbia, “…but this licensing only ensures that minimum standards of patient care and practice are met,” says Dr. Taylor. “The AC designation demonstrates that the IVF clinic is following best practices across numerous domains.” Licensure of IVF clinics in Quebec falls under provincial jurisdiction, but a requirement for licensure in that province also requires accreditation by an organization such as AC. Genesis would like to see similar requirements in BC.

Accreditation Canada is a not-for-profit, independent organization that provides health organizations with an external peer review to assess the quality of their services based on standards of excellence.

Genesis Fertility Centre was founded in 1995 and is now one of the largest IVF clinics in Canada, offering a comprehensive range of assisted reproductive technologies, including IUI, IVF, ICSI, PGD, surgical sperm retrieval, sperm and oocyte (egg) cryopreservation, oocyte and sperm donation, gestational surrogacy.


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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.