AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs

AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs










Chicago, IL (PRWEB) September 01, 2011

AHIMA, the premier association for health information management professionals, has selected Leadtail, experts in online marketing and advertising, to develop and implement its online branding and awareness strategy. AHIMA recently launched a major branding and awareness initiative and is now focused on expanding its online marketing and advertising efforts to generate increased awareness among employers of health information management professionals. The Leadtail team will develop and implement online marketing, advertising, and social media programs to build greater awareness of AHIMA within the wide range of industries that rely on health information management professionals.

“We selected Leadtail because they are experts in developing marketing strategies for organizations that are looking to increase awareness online,” says Craig May, Director of Public Relations for AHIMA. “We have over 61,000 members who are the best trained, most qualified and best equipped professionals to help employers develop and implement solutions to vital health information management issues like implementing Electronic Health Records, upgrading to ICD-10, reducing medical errors, improving patient billing and ensuring privacy and security of medical records. Leadtail will help us get the word out to employers that our members are the cream of the HIM crop.”

“We’re very excited to be working with AHIMA”, says Johnathan Robinson, Leadtail’s VP of marketing and sales. “AHIMA, and its membership, is the gold standard in Health Information Management. We are developing an integrated online media plan that will incorporate social media marketing with a broad mix of online advertising methods, including search, email and display. We look forward to helping AHIMA take that message to those who influence the hiring of HIM professionals. We’ll tap into all employer segments, from hospitals and healthcare facilities to providers, pharmacies and private practices.”

About AHIMA

Representing more than 61,000 specially educated Health Information Management professionals in the United States and around the world, the American Health Information Management Association is committed to promoting and advocating for high quality research, best practices and effective standards in health information and to actively contributing to the development and advancement of health information professionals worldwide. AHIMA’s enduring goal is quality healthcare through quality information. Visit us at: http://www.ahima.org

About Leadtail

The Leadtail team are marketing and advertising experts, and are also the developers of the world’s first online advertising search engine. Marketers, business owners, and organizations are using Leadtail’s services to succeed with their marketing, advertising, and social media efforts. Based in Burlingame, CA, Leadtail is committed to making marketing and advertising easier for everyone!

Visit http://Marketing.Leadtail.com and follow us at http://twitter.com/Leadtail to learn more about how we can help with your marketing and advertising efforts.

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Survey Shows Narconon Program’s Success Rate

Survey Shows Narconon Program’s Success Rate










Canadian, OK (PRWEB) September 9, 2005

As part of ongoing monitoring of the results of the drug rehabilitation program at Narconon Arrowhead, the organization continues to follow up with graduates and family members to assist individuals in continuing to lead healthy, happy and productive drug-free lives. In a recent follow-up survey of former Narconon Arrowhead clients six months after program completion, more than 70 percent of them had remained drug-free.

The Narconon Arrowhead rehabilitation program uses routine outcomes monitoring as a quality management tool. The Substance Abuse and Mental Health Services Administration (SAMSHA) has advocated for routine outcome monitoring as an important component of treatment quality management for nearly two decades. However, such monitoring is rarely implemented in treatment settings.

In addition to existing continuing care procedures that assist residential clients in re-entering their communities, Narconon Arrowhead implemented a 6-month follow-up interview process. Developed in collaboration with the Foundation for Advancements in Science and Education (FASE), this questionnaire contains 12 common outcome measures related to drug use, employment, living situation, legal issues and ongoing use of life skills obtained on the program.

Narconon Arrowhead has been a nationally accredited drug rehabilitation and education center for well over a decade. Results from its latest inspection by the Rehabilitation Accreditation Commission (CARF) concluded that, “The organization does an excellent job in tracking the progress of the persons served following discharge and uses these data in refining its treatment programming.”

Additional outcome survey data showed that 93 percent of students stated they were satisfied with the program, more than two thirds were now employed and 78 percent of students had no new legal situations since graduating with many clearing up those that existed prior to graduation.

There are over 11,000 drug rehabilitation and addiction treatment programs in the United States alone. The more traditionally accepted approaches often tell people that drug addiction is a brain disease that must be fought one day at a time and its symptoms may be treatable with pharmaceuticals. However, the disease theory has never been conclusively proven and traditional treatment practices have a limited success rate for full recovery.

By comparison, the largest study measuring the effectiveness of treatment programs, called the Drug Abuse Treatment Outcome Study (DATOS) and funded by the National Institute of Drug Abuse (NIDA), only measured whether or not those who completed various types of programs were using drugs on a weekly basis. It did not measure if they had been clean in the last 30 days, let alone six months. Even on this limited basis the outcomes still fell short of Narconon Arrowhead’s results.

Narconon Arrowhead credits its success to the application of L. Ron Hubbard’s drug-free rehabilitation methodology and the dedication of its staff members.

For more information about effective drug rehabilitation or to get help for a loved one in need, contact Narconon Arrowhead today by calling 1-800-468-6933 or visit http://www.stopaddiction.com now.

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Nurtur Expands Exclusive Relationship with Leading Academic Medical Center to Offer Select Health and Wellness Programs

Nurtur Expands Exclusive Relationship with Leading Academic Medical Center to Offer Select Health and Wellness Programs











Signature onsite health and wellness programs from Duke Medicine and Nurtur


Farmington, CT (PRWEB) August 16, 2011

With a shared focus to promote and support prevention and lifestyle behavior change, Nurtur® and Duke Medicine have expanded their longstanding exclusive relationship. Duke Medicine, a world-class research, education and patient care institution, provides the proprietary educational health content delivered through Nurtur’s online health management system. Nurtur, the behavior change company serving employers, plan sponsors, health plans and government programs, will now offer access to signature health and wellness programs available through Duke Medicine.

The new marketing collaboration will allow Nurtur to refer members interested in onsite health and wellness to participate in the most appropriate programs at Duke. The onsite programs align with the Nurtur PeopleCare™ approach to support behavior change with individualized assessment, engagement and coaching.

World-class health and wellness programs from Duke Medicine are a marquee benefit for employers to use in supporting a culture of health, enhancing employee satisfaction and recruiting top talent.

John McCall, Operations Director, Duke Diet and Fitness Center and Duke Integrative Medicine, says, “We are very pleased with this extension of our relationship with Nurtur as it provides opportunities for Nurtur clients to access a variety of excellent and recognized health and wellness programs and clinicians.”

A dedicated Nurtur team will provide information to members that express an interest in onsite programs, will provide assistance with identifying the most appropriate options and will direct members to Duke personnel for program enrollment and registration.

Patricia Simmons, Senior Director of Client Services Health Operations Integration at Nurtur, says, “Nurtur is proud to offer access to onsite personal health and wellness programs through our partnership with Duke Medicine. This is an excellent opportunity for our clients and their employees who desire additional care and support to receive world-class treatment delivered by clinical experts at Duke.”

Offered at or near the 26 acre state-of-the-art healing environment at the Duke University Center for Living campus in Durham, North Carolina, onsite health and wellness programs include:

Duke Diet & Fitness Center includes comprehensive programs lasting one to four weeks or more to empower individuals to achieve a healthier weight and improved fitness for life.
Duke Executive Health is a one-day program to address the preventive healthcare needs of people who lead high-stress lives with concierge-level, expert and streamlined diagnostic and care planning services with an optional focus on cardiovascular health.
Duke Integrative Medicine is a team approach to healthcare in a state-of-the-art environment that combines the best of Western medicine with proven complementary therapies.
Duke Weight Loss Surgery is a comprehensive program designed to support the patient from initial consultation through achievement of long-term healthy lifestyle goals.

For more information about these programs, visit http://www.nurturhealth.com.

About Nurtur: Nurtur is the behavior change company dedicated to helping individuals improve their health and wellbeing. The company offers wellness programs and health coaching to educate, enable and motivate people at all life stages to address the life issues that get in the way of health as well as the health issues that complicate living. Nurtur life and health management programs include wellness, disease management (including Back Pain, Depression, Diabetes, Heart Disease and Respiratory Disease), episodic/catastrophic care management, work-life resource and referral, employee assistance and professional training. The company provides services to multi-market segments including employers, plan sponsors, Third-Party Administrators, commercial health plans and government agencies.

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Canadian Amateur Wrestling Association Adopts Crosstrainer Personal Fitness Management Software for Canada Wide Implementation in High Performance Programs.

Canadian Amateur Wrestling Association Adopts Crosstrainer Personal Fitness Management Software for Canada Wide Implementation in High Performance Programs.










(PRWEB) December 18, 2002

Canadian Amateur Wrestling Association Adopts Crosstrainer Personal Fitness Management Software for Canada Wide Implementation in High Performance Programs.

Partnership Ideal Match to Contribute to Increased Excellence of Canadian National Wrestling Team.

OTTAWA, CANADA, December 16, 2002 – Today the Canadian Amateur Wrestling Association (CAWA) and Innovative Logic jointly announce a 2 year agreement to implement Crosstrainer Personal Fitness Management software throughout the entire wrestling organization. Multi user licenses of Crosstrainer will be provided to each of the thirteen national training centers and two high performance clubs that train national wrestlers. Also the National Program Director, National Office and several National Team athletes will receive Crosstrainer Personal Fitness Management software.

“We were very impressed with several features of the software right from the start,” said Greg Mathieu, Executive Director of the CAWA. “Our sport medicine and science team will be able to use the Wellness tracking and, of course, the Weigh-in profile for a weight based sport is very useful.”

Crosstrainer is a Canadian fitness and nutrition software product that is best known for its unique ability to set and track goals in combination with an athlete’s personal fitness and nutrition. The partnership will provide a platform to implement several upcoming features that are specifically of interest to organizations that would like to enhance their athlete excellence through increasing coach-to-athlete and coach-to-coach communication. Upcoming development will enable coaches to design training plans and share them with their athletes and each other. In this way National Coaches can design a training plan and an event schedule and share it with the athletes nationwide ensuring maximum efficiency and accuracy.

“We are very proud to have an organization as well respected as the Canadian Amateur Wrestling Association as the first Canadian Sport Association to incorporate Crosstrainer,” says Marco Smits Director of Sales and Marketing of Innovative Logic. “Canadian wrestlers have been very successful over the last few years and we are excited to be part of the program and to contribute to increasing excellence of all wrestlers of the association”.

CAWA and Innovative Logic started their talks early this summer and have been working closely together to finalize the details of the partnership. Talks between other National Sport Organizations and Innovative Logic are also underway.

“We have been looking for an integrated program for quite some time. There is really nothing out there that compares,” added Mathieu. “After careful review we made our choice. There is a real demand, and Crosstrainer has risen to the challenge to fill that hole in the market and to support the needs of our sport organization. National sport bodies should find the Crosstrainer software a significant step up from legacy systems.”

“Innovative Logic looks forward to supporting Canada’s successful wrestling program in this critical two year period leading to the 2004 Olympic Games.” says Smits. “It is a great reward to help athletes pursuing and realizing podium performances at international competitions especially the Olympic Games”

About CAWA

The Canadian Amateur Wrestling Association (Wrestling Canada Lutte) is the national sport governing body for Olympic style wrestling in Canada and is responsible for Canada’s National Team which competes in the World Championships and major games. The association’s role is to encourage and develop the widest participation and highest proficiency in Olympic wrestling in Canada. Through the development of coaches, officials and administrators the association provides leadership to the sport and enables the provincial/territorial affiliates to coordinate programs and activities in their jurisdictions.

About Innovative Logic

Innovative Logic Corporation ignited the fitness software industry in 1992 with Crosstrainer and has since maintained its reputation as a respected player in the field. Innovative Logic is committed to bringing the best fitness software experience to athletes, exercise enthusiasts, educators and consumers around the world through its innovative software and internet holdings.

For additional information visit: http://www.crosstrainer.ca


Press Contact:

Tammy Warner

Innovative Logic Corporation

Voice: 613-284-0647

Fax: 613-284-8204

E-mail: warnert@innovativelogic.com

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