AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs

AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs










Chicago, IL (PRWEB) September 01, 2011

AHIMA, the premier association for health information management professionals, has selected Leadtail, experts in online marketing and advertising, to develop and implement its online branding and awareness strategy. AHIMA recently launched a major branding and awareness initiative and is now focused on expanding its online marketing and advertising efforts to generate increased awareness among employers of health information management professionals. The Leadtail team will develop and implement online marketing, advertising, and social media programs to build greater awareness of AHIMA within the wide range of industries that rely on health information management professionals.

“We selected Leadtail because they are experts in developing marketing strategies for organizations that are looking to increase awareness online,” says Craig May, Director of Public Relations for AHIMA. “We have over 61,000 members who are the best trained, most qualified and best equipped professionals to help employers develop and implement solutions to vital health information management issues like implementing Electronic Health Records, upgrading to ICD-10, reducing medical errors, improving patient billing and ensuring privacy and security of medical records. Leadtail will help us get the word out to employers that our members are the cream of the HIM crop.”

“We’re very excited to be working with AHIMA”, says Johnathan Robinson, Leadtail’s VP of marketing and sales. “AHIMA, and its membership, is the gold standard in Health Information Management. We are developing an integrated online media plan that will incorporate social media marketing with a broad mix of online advertising methods, including search, email and display. We look forward to helping AHIMA take that message to those who influence the hiring of HIM professionals. We’ll tap into all employer segments, from hospitals and healthcare facilities to providers, pharmacies and private practices.”

About AHIMA

Representing more than 61,000 specially educated Health Information Management professionals in the United States and around the world, the American Health Information Management Association is committed to promoting and advocating for high quality research, best practices and effective standards in health information and to actively contributing to the development and advancement of health information professionals worldwide. AHIMA’s enduring goal is quality healthcare through quality information. Visit us at: http://www.ahima.org

About Leadtail

The Leadtail team are marketing and advertising experts, and are also the developers of the world’s first online advertising search engine. Marketers, business owners, and organizations are using Leadtail’s services to succeed with their marketing, advertising, and social media efforts. Based in Burlingame, CA, Leadtail is committed to making marketing and advertising easier for everyone!

Visit http://Marketing.Leadtail.com and follow us at http://twitter.com/Leadtail to learn more about how we can help with your marketing and advertising efforts.

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Athena Software new Appointment Adds Fortune 500 Sales and Marketing Experience to Integrated Case Management Software Team

Athena Software new Appointment Adds Fortune 500 Sales and Marketing Experience to Integrated Case Management Software Team










(PRWEB) June 22, 2005

Greg Stanley Horn, President Athena Software.net, is pleased to announce the appointment of Mr. Dana Fox to the position of Director of Business Development.

Dana Fox is former Director of Sales of Fuji Graphic Systems Canada and has held senior-level positions at fortune 500 corporations Polaroid Corporation, Canadian Imperial Bank of Commerce, Zenon Environmental and Uniroyal Goodrich.

Athena Software’s aggressive plans for worldwide expansion combine ecommerce strategies with strong personal relationships. Fox is uniquely qualified to lead that initiative with proven experience implementing successful multinational sales and marketing campaigns.    

about athena software.net

Athena software is one of the world’s most powerful and fully integrated case management and client information solutions designed for counseling, social work, mental health centers and EAP providers. Athena helps its customers reduce operating costs, increase efficiency and improve customer service by integrating human resources, notes, outcome evaluation and billing into one system. Athena solutions combine decades of combined experience with the power of server-based and open-source database technology. Athena gives the power to innovate and customize the system back to the customer without the cost. We make systems integration easy and affordable for people helping others.

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, Vocus PRW Holdings, LLC.
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Community Marketing Distributor Announces Highest Sales Week in Company History

Community Marketing Distributor Announces Highest Sales Week in Company History










Toronto, Ontario (PRWEB) May 28, 2007

Toronto-based referral marketing distributor, Bond Advertising and Marketing Group, announces the achievement of hitting record sales in its newly established Ottawa branch. In the first week of May, the Ottawa office’s sales total topped $ 15,000 – the highest earning week in the company’s history.

This achievement has not only greatly impacted overall results in each of the company’s offices, but it has brought on numerous additional partnership opportunities with local businesses, including: Local Heroes Bar & Grill, Dominos Pizza, Active Green & Roses and Canadian Golf and Country Club.

Bond Advertising and Marketing Group continues to support local businesses through targeted community outreach programs that help drive sales while generating overall awareness throughout the area.

Whether distributing on behalf of popular area restaurants, car care brands or local professional sports teams, Bond Advertising and Marketing Group brings together local merchants and community members by making it possible for consumers to do more of the things they enjoy for less than they thought possible. This unique community marketing network allows consumers to get more out of life through one-of-a-kind value offers while helping businesses connect with their customers face-to-face.

As an authorized distributor of referral marketing leader, Smart Circle International, Bond Advertising and Marketing Group builds upon a proven marketing approach that has helped national and international consumer brands – from Dominos Pizza to the New York Yankees – significantly increase their business. Customized consumer promotions offered in the form of professionally-produced Smart Cards, build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

In addition to supporting its advertising partners, Bond Advertising and Marketing Group provides a ground floor opportunity for its professionally trained field representatives to become involved in the direct sales business and reach consumers on behalf of respected international brands and local favorites. The company’s business model continues to afford opportunities for full-time distributors to sell popular products that consumers already connect with, directly to them at home and at work.

About Bond Advertising and Marketing Group

Established in 2000, Bond Advertising & Marketing Group is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. More information about Smart Circle International is available at http://www.smartcircleinternational.com. To speak to a Bond Advertising & Marketing Group representative, please contact Human Resources at 416-789-2663.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Health Club Marketing and Advertising Powerhouses Join Forces

Health Club Marketing and Advertising Powerhouses Join Forces










FAIR HAVEN, NJ (PRWEB) November 16, 2006

Profit Partners LLC of Fair Haven NJ and Susan K. Bailey of Ontario Canada have joined forces to create more effective marketing and advertising for health club owners in the U.S. and Canada. Profit Partners LLC has been creating marketing systems for the health club industry exclusively since 2003. The award-winning firm of Susan K. Bailey has been creating advertisements and lead generators for the health club industry since 1983. Together, these two firms bring decades of experience to deliver the most effective marketing and advertising solutions to health club, fitness center and gym owners.

43.8 million Americans have spent $ 15.9 billion dollars on memberships to health, sports and racquet clubs last year. This industry has grown every year, yet many of the owners of these clubs are reporting flat or declining revenue. The reason is simple; more competition. Although a record number of people are buying memberships, the number of choices has also increased. This has brought with it a new challenge for the owners; get more members than the competition.

The Price of the Membership is not the Problem

In the last twelve months, Profit Partners has surveyed over 2,400 people who have joined health clubs, gyms, athletic and fitness centers. This survey confirmed the fact that price is not the #1 reason people pick one club over another. Yet when you look at health a club ad, that’s all they talk about. “People, who are trying to look better and feel better, want convenience, no hassles and variety. If you provide that at a reasonable cost, you will win the market share” said Bob Sisk co-founder of Profit Partners LLC. Profit Partners creates the messaging and systems for clubs from their website, phone scripts and drop in scripts. They create all of the facets of a club’s strategic marketing. The focus is on what makes that club unique and different from the rest. “Susan K. Bailey provides the highest quality look needed to create the all important first impression. They continue to exceed the expectations of their clients. Profit Partners are very excited about the finished products.” said Allan Boushie Co-Founder of Profit Partners LLC.

The Playing Field Has Been Leveled

Profit Partners has made it possible for small and mid-sized club owners to receive the same high quality marketing and advertising solutions as the $ 100 million national chains. “In a sense, we have leveled the playing field.” Sisk said. Smaller health clubs can now achieve the same impact in the market place as the mega centers. Too many hard working entrepreneurs watched their revenues disappear when a national chain moved into town. With a proven marketing and advertising system a health club will achieve growth in a competitive environment.

Sue Kell, President of Susan K. Bailey, says “People are powered by emotion more than reason. We are 80 percent emotional and 20 percent rational. If we can’t get emotional about fitness, why will our customers? The message that we at SKB constantly retain in the back of our creative minds is that being fit simply makes life better. Our focus is clear: to be passionate about our client’s club and create compelling advertising that convinces individuals to become members and get more out of life. While reason makes all advertising the same, emotion creates differences no one dreamed of.”

Health Club owners don’t have the time to learn how to become marketing experts. Thanks to the joint efforts of Profit Partners LLC and Susan K. Bailey Advertising, they don’t have to.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.MyProfitPartner.org, or call 732-419-9001.

About Susan K. Bailey Advertising

Susan K. Bailey is headquartered at 244 Ashley Street, Foxboro, Ontario, Canada K0K2B0. They are a full scale print shop, mailing house with 19 graphic designers. They have been creating award winning advertisements and lead generators for the industry since 1983. For more information on their services or the other benefits they provide, visit http://www.ClubAds.com or call 888-349-4594.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.