Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers

Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers










DENVER, CO (PRWEB) April 14, 2004 –

— Customer Communications Group (CCG) will reveal various strategies on how to build a loyalty program around a brand and customers at the Canadian Marketing Association’s (CMA) 2004 National Convention & Trade Show. CCG’s President and CEO, Sandra Gudat, will be sharing her customer relationship management (CRM) expertise and presenting at the convention May 3 – 5 in Ottawa, Canada. At the convention, attendees will get a holistic view of what’s on the horizon for businesses and will be able to sharpen their strategic thinking with sessions designed for a deeper understanding of today’s business challenges.

Gudat will be co-presenting with Stacia Rubinovich, Director of CRM at A&P Canada, and their presentation will highlight how A&P Canada developed its new loyalty program, Club Fresh, and what A&P does to ensure the program stays fresh. They will also reveal the top ways to tie a brand to a loyalty program and the five-step process to use to ensure a branding strategy is driving all marketing initiatives. How the “We’re fresh obsessed” brand has been translated into A&P’s loyalty program will also be revealed.

Gudat is considered a pioneer in the field of relationship marketing. She has helped define the field of CRM, which recognizes the importance of existing customers by seeking ways to increase customer loyalty. Gudat has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering tailored cross-media solutions that typically generate 8 – 15 percent incremental sales increase and 200 – 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Nordstrom, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, Inc., visit http://www.customer.com or contact Sandra Gudat, President/CEO at 800-525-0313 or sandra@customer.com.


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







FitRewards Loyalty and Reward Program Now Offered at Trivantage Fitness Loft

FitRewards Loyalty and Reward Program Now Offered at Trivantage Fitness Loft










Houston, TX (PRWEB) April 7, 2006

TriVantage Fitness Loft of Houston announced today that it has introduced the “FitRewards” loyalty and reward program to all members of the club. “We were searching for an innovative way to make our membership experience more valuable, and to thank our members for their loyalty,” stated Johnny Shelby, President. “We’re are very excited to be the only club in the area to currently offer the FitRewards program.”

FitRewards is a free member-appreciation program that rewards club members for their ongoing participation at the club. Each time a member completes a qualifying event, that member will earn points that they can accumulate and redeem for brand-name gifts and club services.

Members earn points, for example, by improving their training zones, purchases in the multi-sport pro shop, referring a friend to enroll or attending a sport-specific training seminar. Members accumulate points in their online account, accessed via the club’s website, and redeem them online at their discretion after attaining point levels that match the gifts they want.

The program was developed specifically for the fitness industry. Until now, there hasn’t been any loyalty programs for health clubs that resemble programs like airline frequent-flyer miles. FitRewards meets that need and gives health clubs a way to thank loyal members.

TriVantage Fitness Loft, a Peak Center for Human Performance, is dedicated to providing innovative fitness testing and training services. TriVantage is different from most health clubs and services offered by personal trainers. TriVantage’s philosophy and programs are based on a strong, scientific foundation and are built to provide optimal training programs to meet the member’s specific sport goals.

Trivantage has something for everyone, at every level…custom programs designed for experienced and beginner athletes, and those interested in general fitness. For details, please contact Johnny Shelby or 713.621.7336.

# # #



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.