Health Club Marketing and Advertising Powerhouses Join Forces

Health Club Marketing and Advertising Powerhouses Join Forces










FAIR HAVEN, NJ (PRWEB) November 16, 2006

Profit Partners LLC of Fair Haven NJ and Susan K. Bailey of Ontario Canada have joined forces to create more effective marketing and advertising for health club owners in the U.S. and Canada. Profit Partners LLC has been creating marketing systems for the health club industry exclusively since 2003. The award-winning firm of Susan K. Bailey has been creating advertisements and lead generators for the health club industry since 1983. Together, these two firms bring decades of experience to deliver the most effective marketing and advertising solutions to health club, fitness center and gym owners.

43.8 million Americans have spent $ 15.9 billion dollars on memberships to health, sports and racquet clubs last year. This industry has grown every year, yet many of the owners of these clubs are reporting flat or declining revenue. The reason is simple; more competition. Although a record number of people are buying memberships, the number of choices has also increased. This has brought with it a new challenge for the owners; get more members than the competition.

The Price of the Membership is not the Problem

In the last twelve months, Profit Partners has surveyed over 2,400 people who have joined health clubs, gyms, athletic and fitness centers. This survey confirmed the fact that price is not the #1 reason people pick one club over another. Yet when you look at health a club ad, that’s all they talk about. “People, who are trying to look better and feel better, want convenience, no hassles and variety. If you provide that at a reasonable cost, you will win the market share” said Bob Sisk co-founder of Profit Partners LLC. Profit Partners creates the messaging and systems for clubs from their website, phone scripts and drop in scripts. They create all of the facets of a club’s strategic marketing. The focus is on what makes that club unique and different from the rest. “Susan K. Bailey provides the highest quality look needed to create the all important first impression. They continue to exceed the expectations of their clients. Profit Partners are very excited about the finished products.” said Allan Boushie Co-Founder of Profit Partners LLC.

The Playing Field Has Been Leveled

Profit Partners has made it possible for small and mid-sized club owners to receive the same high quality marketing and advertising solutions as the $ 100 million national chains. “In a sense, we have leveled the playing field.” Sisk said. Smaller health clubs can now achieve the same impact in the market place as the mega centers. Too many hard working entrepreneurs watched their revenues disappear when a national chain moved into town. With a proven marketing and advertising system a health club will achieve growth in a competitive environment.

Sue Kell, President of Susan K. Bailey, says “People are powered by emotion more than reason. We are 80 percent emotional and 20 percent rational. If we can’t get emotional about fitness, why will our customers? The message that we at SKB constantly retain in the back of our creative minds is that being fit simply makes life better. Our focus is clear: to be passionate about our client’s club and create compelling advertising that convinces individuals to become members and get more out of life. While reason makes all advertising the same, emotion creates differences no one dreamed of.”

Health Club owners don’t have the time to learn how to become marketing experts. Thanks to the joint efforts of Profit Partners LLC and Susan K. Bailey Advertising, they don’t have to.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.MyProfitPartner.org, or call 732-419-9001.

About Susan K. Bailey Advertising

Susan K. Bailey is headquartered at 244 Ashley Street, Foxboro, Ontario, Canada K0K2B0. They are a full scale print shop, mailing house with 19 graphic designers. They have been creating award winning advertisements and lead generators for the industry since 1983. For more information on their services or the other benefits they provide, visit http://www.ClubAds.com or call 888-349-4594.

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Olympic Gold Medalist Dominique Dawes to Join the Lions Clubs at the 2009 National Memorial Day Parade

Olympic Gold Medalist Dominique Dawes to Join the Lions Clubs at the 2009 National Memorial Day Parade











Dominique Dawes


Washington, DC (PRWEB) May 22, 2009

Three-time U.S. Olympian and Olympic Gold Medalist Dominique Dawes will appear on the Lions Clubs float in the 2009 National Memorial Day Parade. She is an honorary member of the Washington DC (Special Olympics) Lions Club.

Dawes is the first African-American to win an individual gymnastics Olympic medal. Graduating with a degree in Communications from the University of Maryland, Dawes is a renowned public speaker on health issues, sports participation, equality for women and African-Americans, and self-esteem. She has also made her mark as an actress on Broadway and in television broadcasting with CBS, CNN and TNT networks, notably as an analyst for the 2008 Beijing Olympics for Yahoo! Sports.

She will be sharing the float with reality TV star and Navy Lieutenant Dr. Andy Baldwin, Lions Clubs military veterans and a representation of the 2008 Lions International Peace Poster Contest grand prize winner.

The Lions will also be collecting unwanted glasses in their Recycle for Sight boxes around the float in an attempt to set the largest collection of recycled glasses in one day.

“We are thrilled to have Dominique on the float with the Lions,” said Paul Hawkins, District Governor of the Lions Clubs of Washington DC and metro Maryland area. “Her determination and dedication to women’s issues, health and fitness, especially her work with Special Olympics, is an inspiration to us all.”

Dominique Dawes joins other celebrities, Ernest Borgnine, Gary Sinise, Joe Mantegna and Dr. Andy Baldwin at the National Memorial Day Parade. In its third year, it expects to attract over a quarter of a million spectators and be viewed by over sixteen million homes on WJLA and the Pentagon Channel.

This is the first time the Lions Clubs have appeared in the National Memorial Day Parade. The Parade is on Monday, May 25, 2009, along Constitution Avenue between 7th and 17th Streets in Washington DC and free to the public.

Lions Clubs of Washington DC, Maryland, Delaware and Virginia include over 500 clubs and almost 17,000 men and women. Lions Clubs International is the world’s largest service club organization with nearly 1.3 million members in approximately 45,000 clubs in 205 countries and geographical areas around the world. Since 1917, Lions Clubs have aided the blind and visually impaired and made a strong commitment to community service and serving youth throughout the world.

To schedule interviews with Dominique Dawes, please call 301-404-8010.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.