Health Club Owners See Little Profit While Industry Grows 53%

Health Club Owners See Little Profit While Industry Grows 53%










Fair Haven, NJ (PRWEB) April 3, 2005

It’s a fact- The health and fitness industry has grown every year for the past 12 years; 39.4 million Americans now belong to health clubs. Sadly, 77% of gym owners are seeing a decline in revenue. How can this be? The health club industry has been bombarded by increased competition among the clubs, 30 minute fitness alternatives, diet fads and home workouts.

Since 2000, the industry has grown by 53%, but the owners are making less than ever. “Club owners spend all of their time, money and energy on their ads and zero on what to do after the phone rings.” According to Brian Long, President of Profit Partners LLC, “If they would just fix that one area, they will beat their competitors at the first point of contact. Instead, they are sharing the market with each other. 77% of owners we spoke to in 2004 saw a decline in revenue over 2003.”

When a potential prospect sees an ad, gets a post card or hears about a gym, they are going to look for more information. After they have gone to the clubs website or asked a few friends, the next step is to call the gym and find out more. Here is where all health clubs lose 75% of their prospects. Why is it that if 100 people call for more information, only 25 of them end up coming into the gym? Just a few years back, that number was much higher, but with the internet and all of the new competition, the buyer now has the power. If one thing goes wrong on that phone call, you will lose the prospect.

Health clubs have been put into the awkward position of competing mainly on price. Research, however, indicates that price is not even in the top three of what is most important to a prospect when selecting a health club! Health club prospects want proof that you can make them look and feel great, provide great customer service and convenient to either home or work. Interestingly, people spend less time thinking about which $ 2,000 TV set to purchase than they do on committing $ 50 a month on their own health.

In a nationwide survey, 52% of the people claimed they take 3 months or longer to research and investigate their alternatives before joining a gym. 76% of all people take 1 month or longer. With the right marketing campaign, you can cut that time in half. Giving prospects the right information in your ad , allows them to make an informed decision. All the health club ads seem to be competing on price.

It takes a lot of guts to go from good to great. Health club owners have two choices at this point; throw in the towel or make the changes needed to thrive in this new environment. It is time to separate these clubs from the pack, because if nothing changes…nothing changes.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing and Consulting firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.myprofitpartner.org or call 732-419-9001.

Contact:

Allan R. Boushie

Profit Partners LLC

(732) 384-0000

aboushie@myprofitpartner.org

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Multisport: RunnersWeb.com Grows Traffic 68% Over 2004

Multisport: RunnersWeb.com Grows Traffic 68% Over 2004










(PRWEB) July 15, 2005

The Runner’s and Triathlete’s Web (RunnersWeb.com Inc.) today announced a major traffic increase for the first six months of 2005. The running and triathlon resource portal, which is based in Ottawa, Canada, is now averaging over 7,200 visitors per day.

January 1 – June 30, 2004: Visitors:752,794, PageViews: 3,927,605

January 1 – June 30, 2005: Visitors: 1,266,154, Pageviews: 6,718,156

Events

RunnersWeb.com provides coverage of multisport with a focus on running and triathlon. In addition to event calendars and results, the site provides race previews and reports from internationally recognized sources such as Race Results Weekly and Track Profile Report. During the Tour de France the site provides daily reports from James Raia.

Content

RunnersWeb.com has a number of established authors and agencies such as Owen Anderson, Lance Watson, Carmichael Training Systems, and Peak Performance Online (UK) providing training articles and features on a regular basis.

Content on the site is indexed by the major news search engines such as Google and MSN and the site provides an RSS feed available through Yahoo’s myYahoo!

The site also carries a monthly running trivia quiz and photo recognition quiz.

Digest

The site publishes a free, weekly (Friday) Runner’s And Triathlete’s Web Digest for subscribers.

Sponsorships

The site is very involved in the local multisport community through sponsorship of the Ottawa Athletic Club Racing Team – a women’s running and multisport club, the OAC GatineauTriathlon, the OAC Corporate Relay, and Somersault Promotions, an Ottawa multisport event organizer and was the presenting sponsor for a Dave Scott Triathlon clinic this past spring.

Testimonials

Siri Lindley, World Champion Triathlete and Coach

“The Runner’s Web is my all time favorite site, the first one I go to everyday.”

Amby Burfoot, Executive Editor, Runner’s World Magazine

“I’m a big fan of your RunnersWeb.com site”.

Finish Line Sports:

“Runner’s Web is an amazing site. Everything you could possibly want to know about running is there. There are links to every possible place on the web that has to do with running! This is a site worth bookmarking!”

Alan Brookes, Race Director, ScotiaBank Toronto Waterfront Marathon & Canada Running

“RunnersWeb.com is your definitive Daily News for runners. A day without it is like a day without your run!”

Kor van der Bij, AtletiekWereld.nl

“I am a fan of RunnersWeb. We watch the site every day to get the latest. This site is hot!”

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.