Healthy Fitness Guru Worries about Effect of Illegal Steroids on Teenage Boys

According to the website of the Canadian Mounted Police, although Mexico is a notable supplier for diverted anabolic steroids, the majority of shipments that make their way to Canada do so through the United States. The under-reported result is that “Teenage boys on both sides of the border are falling victim to the lure of steroids,” says Anthony Ellis. “More victims in the war on drugs.”

Like many others, Ellis is concerned about America’s southern border crisis. Unlike others, however, his primary concern is neither immigration nor the trafficking of “hard core” substances like cocaine, methamphetamine, and marijuana. Ellis is focused on getting the word out that “steroids must be stopped, too.”

Ellis is the creator of Gaining Mass, a program designed to help people who have trouble gaining weight add lean muscle. The regimen puts the emphasis “on health, not magic pills,” says Ellis who has used the combination of diet, exercise and nutritional supplementation to transform his own body.

An Overwhelming Task

Ellis is sympathetic to the challenge of customs agents who enforce hundreds of laws for dozens of Federal agencies. “Steroids are just one of a growing list of contraband that overwhelmed inspectors are asked to flag,” he acknowledges. And although intercepting narcotics is a top priority, “Steroids get less attention than drugs like marijuana and cocaine.”

Once across the border, steroids are reaching younger consumers, and are especially attractive to teenage boys. “Young men who use steroids are at the greatest risk for serious side effects and problems,” Ellis says. “Because of their hormonal makeup, young boys who use steroids are cause irreversible damage to their health.”

Ellis points to data from the National Drug Intelligence Center’s National Drug Threat Assessment 2005. The report finds that in 2004 steroid use “fluctuated, but continued to rise overall among adolescents, ” says Ellis who notes, “On top of that, kids perception that using steroids is risky is dropping.” He calls it a crisis.

An Answer in Education

“I know what happens with steroids,” he says referring to a laundry list of mental and physical health problems associated with abuse of the drug. “And I know what’s possible without steroids. I also know that a key component to combating illegal steroid use is a program that provides the same results, without the risk.” Gaining Mass, he points out, was created “to work, not sell. But then I realized that what worked for me would work for other people, and I suddenly was able to turn my personal passion into my career.”

Based in nature not chemistry, Gaining Mass is written for beginners, but contains cutting-edge information that will benefit even the most experienced fitness follower. It’s appropriate for athletes trying to get their game on, for armchair quarterbacks who want to look and feel better and, says Ellis, “It’s for anyone who has ever felt the pain of being skinny and thought that illegal drugs were the only answer.”

The heath foods market was valued at £2.08bn in 2002 but current uncertainty with vitamins, supplements and natural remedies is likely to have a negative effect on sales.

The heath foods market was valued at £2.08bn in 2002 but current uncertainty with vitamins, supplements and natural remedies is likely to have a negative effect on sales.










(PRWEB) August 29, 2003

Research and Markets have announced the addition of the “Health Foods Market Report Plus 2003” report to their offering.

The value of the health food market covered in this report amounted to £2.08bn in 2002. This represented an increase of just over 10% on the 2001 figure, compared with considerably higher growth rates during the previous 2 years. The four key sectors consist of organic foods; functional foods; vitamins, minerals and supplements (VMS); and alternative remedies.

The slowdown was most marked in the organic and functional foods sectors, both of which have previously experienced unusually high growth, and are displaying some signs of maturation. The VMS sector has been growing slowly, while sales of natural remedies have continued to increase at a steady rate.

The prospect of European legislation has affected, or will affect, most sectors of the health food market in various ways, and has already taken up considerable resources, as manufacturers and retailers fight to make sure their views are properly represented. Arguably, the most urgent issue concerns the Food Supplements Directive, which covers ingredients and dosage levels in vitamin and mineral preparations, and is due to come into force in July 2003. A report from the Food Standards Agency, published in 2003, indicating that high doses of some vitamins and minerals could be harmful will deal a further setback to the specialist health foods industry.

On the corporate front, much of the activity during 2002 has indicated that it is the larger specialist companies that are in the best position to capitalise on the health foods market as it is at present. A number of large mainstream companies have scaled back their operations in health food sectors, while at the other end of the range there have been several acquisitions of small specialist companies by larger ones.

The current uncertainty in the market for vitamins, supplements and natural remedies is likely to have a negative effect on future sales, at least in the short term. Sales of organic food have begun to slow down as the market matures, while the market for functional foods will continue to grow at a steady, but unexceptional, rate.

For a complete index of this report click on http://www.researchandmarkets.com/reports/35074

REPORT DATA SUMMARY:

Health Foods Market Report Plus 2003

Category: Food

URL: http://www.researchandmarkets.com/reports/35074

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