Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers

Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers










DENVER, CO (PRWEB) April 14, 2004 –

— Customer Communications Group (CCG) will reveal various strategies on how to build a loyalty program around a brand and customers at the Canadian Marketing Association’s (CMA) 2004 National Convention & Trade Show. CCG’s President and CEO, Sandra Gudat, will be sharing her customer relationship management (CRM) expertise and presenting at the convention May 3 – 5 in Ottawa, Canada. At the convention, attendees will get a holistic view of what’s on the horizon for businesses and will be able to sharpen their strategic thinking with sessions designed for a deeper understanding of today’s business challenges.

Gudat will be co-presenting with Stacia Rubinovich, Director of CRM at A&P Canada, and their presentation will highlight how A&P Canada developed its new loyalty program, Club Fresh, and what A&P does to ensure the program stays fresh. They will also reveal the top ways to tie a brand to a loyalty program and the five-step process to use to ensure a branding strategy is driving all marketing initiatives. How the “We’re fresh obsessed” brand has been translated into A&P’s loyalty program will also be revealed.

Gudat is considered a pioneer in the field of relationship marketing. She has helped define the field of CRM, which recognizes the importance of existing customers by seeking ways to increase customer loyalty. Gudat has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering tailored cross-media solutions that typically generate 8 – 15 percent incremental sales increase and 200 – 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Nordstrom, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, Inc., visit http://www.customer.com or contact Sandra Gudat, President/CEO at 800-525-0313 or sandra@customer.com.


















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Information Commissioner?s Office Gives Special Praise to Privasoft Customers

Information Commissioner’s Office Gives Special Praise to Privasoft Customers











Ottawa, ON (Vocus) April 16, 2010

Privasoft is proud to announce that the departments that were cited for exemplary performance in this year’s Information Commissioner’s annual report on Access to Information are customers of Privasoft. All the departments that received special mention use Privasoft products to manage their case loads.

In speaking notes published on the Office of the Information Commissioner of Canada’s website April 13, 2010, Interim Commissioner Suzanne Legault stated that of the departments evaluated, the “…top performers have really demonstrated the recipe for success that others should emulate.”

Legault went on to highlight exemplary departments, specifying: “Both Citizenship and Immigration Canada and Department of Justice Canada achieved a perfect score… Three institutions achieved greater success than in the previous reporting year. The Canada Border Services Agency and Public Works and Government Services Canada had an above average performance…”

Privasoft is committed to delivering software solutions that help ATIP teams meet compliance objectives while achieving operational success. These are just a few of our latest showcase customers.

About Privasoft – (http://www.Privasoft.com)

For nearly 20 years, Privasoft has been delivering software and services to automate case management in the public sector and regulated industries. Privasoft customers must comply with legislative, regulatory and internal requirements and are represented in health care, law enforcement and all levels of government. They rely on Privasoft to capture, analyze, track, process and report on case work related to information disclosure processes. Privasoft is a Microsoft Certified Partner with offices in Ottawa, ON, Arlington, VA and Brentford, Middlesex.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.