Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers

Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers










DENVER, CO (PRWEB) April 14, 2004 –

— Customer Communications Group (CCG) will reveal various strategies on how to build a loyalty program around a brand and customers at the Canadian Marketing Association’s (CMA) 2004 National Convention & Trade Show. CCG’s President and CEO, Sandra Gudat, will be sharing her customer relationship management (CRM) expertise and presenting at the convention May 3 – 5 in Ottawa, Canada. At the convention, attendees will get a holistic view of what’s on the horizon for businesses and will be able to sharpen their strategic thinking with sessions designed for a deeper understanding of today’s business challenges.

Gudat will be co-presenting with Stacia Rubinovich, Director of CRM at A&P Canada, and their presentation will highlight how A&P Canada developed its new loyalty program, Club Fresh, and what A&P does to ensure the program stays fresh. They will also reveal the top ways to tie a brand to a loyalty program and the five-step process to use to ensure a branding strategy is driving all marketing initiatives. How the “We’re fresh obsessed” brand has been translated into A&P’s loyalty program will also be revealed.

Gudat is considered a pioneer in the field of relationship marketing. She has helped define the field of CRM, which recognizes the importance of existing customers by seeking ways to increase customer loyalty. Gudat has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering tailored cross-media solutions that typically generate 8 – 15 percent incremental sales increase and 200 – 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Nordstrom, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, Inc., visit http://www.customer.com or contact Sandra Gudat, President/CEO at 800-525-0313 or sandra@customer.com.


















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Halogen Software Signs 100th New Customer of 2004 – Company Growth Rides on Incredible Demand for its Employee Performance Management Software

Halogen Software Signs 100th New Customer of 2004 – Company Growth Rides on Incredible Demand for its Employee Performance Management Software










Ottawa (PRWEB) December 10, 2004

December 9, 2004 –Halogen Software Inc., a leading provider of Web-based employee performance management (EPM) software, has now signed more than 100 new customers so far in 2004. That makes 2004 the strongest year yet for the Ottawa-based company, and makes Halogen one of the most successful companies in its market space.

The new customer wins already translate into 200% year-over-year growth for Halogen—well above the industry rate projected by sector analysts. For example, Gartner analyst James Holincheck’s recently published report on Employee Performance Management (EPM) predicts that “the EPM software market will demonstrate at least a 15 percent compound annual growth rate (CAGR) through 2008.”1

“Halogen’s growth has been propelled by its award-winning Halogen eAppraisal product—and the dedicated team behind it,” said Paul Loucks, President of Halogen Software. “We’re often told that our solutions have the features customers need, yet are much simpler and more cost-effective to implement and use than those of our competitors. The Christiana Care win we announced last week was another public confirmation of the value that we offer over our competitors.”

Delaware-based Christiana Care Health System is one of the premiere health care providers in the U.S. mid-Atlantic region. It recently selected Halogen eAppraisal Healthcare over competitive product offerings to automate performance evaluations for its 9,500 employees.

“Signing 100 clients this year is an impressive achievement, especially given that a majority of enterprises have yet to move beyond paper-based workforce performance management,” said Lisa Rowan, program manager for HR management and staffing services at technology research firm IDC. “Halogen’s success underscores the opportunity for automating this time-consuming and laborious event into an ongoing function that can drive new processes and guide organizational culture.”

About Halogen Software

Halogen Software Inc. is a leading provider of employee performance management (EPM) solutions. Founded in 2001 as a subsidiary of a successful consulting company, Halogen offers powerful, easy-to-use, and affordable Web-based software that dramatically improves HR and line-manager productivity. The company’s flagship product, Halogen eAppraisal, automates and simplifies time-consuming employee appraisals. Halogen eAppraisal Healthcare, created specifically for the healthcare industry, helps healthcare organizations to simplify the task of performing appraisals and meeting accreditation criteria. Halogen e360 automates and simplifies formal 360-degree feedback procedures and offers sophisticated performance reporting. For more information on Halogen Software, and to see details about some of its happy customers, visit: http://www.halogensoftware.com.

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1-Employee Performance Management Software MarketScope: Strategic Analyst’s Report, June 10, 2004 by James Holincheck.


















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Club Assist Expands Customer Base in Canada

Club Assist Expands Customer Base in Canada










Ottawa, Ontario, Canada (PRWEB) September 26, 2009

Club Assist announced today that the Alberta Motor Association and the British Columbia Automobile Association will switch to Club Assist as a supplier for their mobile battery service offerings in October.

Established in 2000, AMA’s mobile battery program has set the standard for keeping members mobile in Alberta. With yearly averages of 6,000 members using this service, AMA is looking forward to working with Club Assist to continue providing outstanding member experiences through this program.

“Club Assist specializes in helping auto clubs deliver quality batteries to members,” says Kurt Paterson, Vice President and Chief Operating Officer, Member Services for AMA. “Their expertise and international experience will help us continue to deliver an exceptional product to our members, while helping to promote a nationally branded battery program.”

The British Columbia Automobile Association will launch their Club Assist service October 15, delivering mobile battery services to the scene of disablement through more than 40 service vehicles. BCAA has offered mobile battery service since 1998, and installed nearly 10,000 batteries last year with previous provider Interstate.

“We made the choice to work with Club Assist because we want the support of the leading international mobile battery provider to take our program to the next level,” says Ken Cousin, Director, Road Assist. “Because Club Assist works only with auto clubs, we can tap into a wealth of resources that fit our unique needs.”

Club Assist now services all of the nine Canadian Automobile Association affiliates and also provides support to auto clubs in the United States, Australia, New Zealand, Belgium, France, Germany and the Netherlands.

“We’re proud to be the top choice for mobile solutions for the Canadian auto clubs,” says Stuart Davies, CEO and Executive President of Club Assist Corporation. “We’re especially proud that AMA and BCAA have selected Club Assist for their member services.”

About Club Assist: Australian owned, Club Assist is a true success story, specializing in the supply, storage, distribution and installation of automotive batteries, automotive glass, alternators and starter motors to motoring clubs and their members globally. Club Assist partners with more than 70 automotive clubs worldwide and is supported by more than 6,000 personnel and service providers. Club Assist’s mission is to provide automotive clubs and their members with exceptional service anywhere, at any time across the globe.

For further media enquiries contact: Public Relations John Strahan +61 3 9797 8666

http://www.clubassist.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.