ShopWell and Kwikee Partner to Help Consumers Make Better Nutrition Decisions

ShopWell and Kwikee Partner to Help Consumers Make Better Nutrition Decisions











Peoria, IL (PRWEB) July 28, 2011

Today’s consumers are striving to eat healthier, but most are time-constrained and confused about the multitude of options available. Additionally, people have different nutrition needs and concerns, so it’s important for consumers to be able to customize their food choices to their specific needs. Now people can make better eating decisions using a website or mobile app that caters to their specific needs and uses a reliable source of nutritional data to ensure the information they get is accurate.

ShopWell, a free food information site and mobile app, lets shoppers create personalized profiles that include their specific health goals, conditions and/or preferences, and then scores products and provides easy-to-read product information. Foods are scored by ShopWell’s team of registered dieticians, Stanford University statisticians and engineers who evaluate foods on an ongoing basis.

“Consumers are increasingly concerned with health issues, but product information can be difficult to obtain and decipher,” said Brian Witlin, Co-Founder and CEO. “ShopWell’s goal is to help people make better food choices—quickly—using reliable information that is customized to their unique situation.”

A key issue for ShopWell and similar industry initiatives is the lack of verifiable product information consumers can trust. ShopWell selected Kwikee, a solution by MultiAd, due to its unique business model where manufacturers such as Coca-Cola, Kraft Foods, Unilever and ConAgra sponsor SKUs for product photography and data collection. All of the content in Kwikee is provided by and approved by consumer packaged goods (CPG) manufacturers, making it a reliable source for accurate product information. The retail trade has free access to the content in Kwikee, with ShopWell taking the process one step further and employing Kwikee’s XML delivery to receive dynamic updates of product content on a daily basis.

About ShopWell Solutions, Inc.

ShopWell Solutions, Inc. operates shopwell.com, a free, food information and personalized nutrition website that helps consumers make thoughtful choices about the groceries they buy and eat. ShopWell is the only free, personalized nutrition resource online, providing easy-to-understand nutrition information to help make healthy eating simple. Using aggregate data and analytics compiled from shopwell.com, ShopWell also provides consumer insights and analytics to branded food companies and grocers to help improve their understanding of consumers’ shopping preferences. The company was spun out from design consultancy IDEO in 2009. ShopWell is based in Palo Alto, California.

About MultiAd

MultiAd offers a portfolio of marketing and advertising solutions designed to increase productivity and revenue including: mobile application development, web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit multiad.com. For free access to product information and images, visit kwikeesystems.com.

Note: MultiAd, Kwikee and Recas are registered trademarks of MultiAd, Inc.

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FMI Applauds IRS Ruling to Allow Consumers to Use Health Benefit Debit Cards at Supermarkets

FMI Applauds IRS Ruling to Allow Consumers to Use Health Benefit Debit Cards at Supermarkets











Arlington, VA (Vocus) December 19, 2006

The Food Marketing Institute (FMI) today applauded the December 14 IRS ruling that consumers may use Health Reimbursement and Flexible Spending Account (HRA/FSA) debit cards at all supermarkets and mass merchant outlets.

Previously, the IRS held that consumers could redeem benefits with HRA and FSA debit cards only at drug stores until supermarkets and mass merchants install the technology to process these transactions, known as an information inventory approval system (IIAS).

“This is a victory for consumer convenience. It frees them to obtain valuable health benefits at retail stores everywhere,” said FMI President and CEO Tim Hammonds. “FMI members have advocated for years that consumers should be able to use their FSA and HRA debit cards in supermarkets, responding to consumer frustration over the limits.

“FMI conveyed these concerns to the IRS, prompting the agency to issue the ruling clarifying that these limits would be lifted during the time period that supermarkets and mass merchants install the IIAS technology. In fact, once these systems are in place, customers will no longer have to retain paper receipts or submit them to their HRA and FSA plan administrators.”

The IRS ruling will allow for debit card purchases of hundreds of millions of dollars in drugs and other products that qualify for the benefits at supermarkets and mass merchant outlets in 2007, according to FMI estimates.

The ruling is timely because debit benefit plan administrators were processing FSA and HRA debit card transactions under a 2003 IRS guidance document that appeared to them to classify supermarkets and mass retailers as “medical merchants.” The IRS recently rejected this interpretation, and administrators announced plans to stop accepting debit card transactions from them on January 1, 2007. Under the new ruling, they are allowed to continue accepting these transactions in 2007.

Food Marketing Institute (FMI) conducts programs in research, education, industry relations and public affairs on behalf of its 1,500 member companies — food retailers and wholesalers — in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores with a combined annual sales volume of $ 340 billion — three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from 50 countries.

For more information, visit http://www.fmi.org.

Contact:    

Bill Greer

202-220-0667

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Mental Health America and Psych Central Partner to Create Online Mental Health Social and Information Network – New Site Will Offer Trustworthy Information for Consumers

Mental Health America and Psych Central Partner to Create Online Mental Health Social and Information Network – New Site Will Offer Trustworthy Information for Consumers










Newburyport, Mass. and Alexandria, Va. (PRWEB) June 20, 2007

Mental Health America (http://www.mentalhealthamerica.com), the nation’s leading non-profit mental health organization, and Psych Central® (http://www.psychcentral.com) today announced that the two organizations are partnering to create a comprehensive online mental health social and information network. Planned for launch later this year, the partnership will create the nation’s leading network to provide consumers with the most credible, trustworthy and high-quality mental health information and community on the Internet.

“With an increasing number of people turning to online resources for mental health information, there needs to be reliable content supported by established organizations,” said David L. Shern, Ph.D., president and CEO of Mental Health America. “This partnership will bring quality content to a growing network of people promoting mental wellness and result in additional clarity for those who seek trusted mental health information online,” said Shern.

The partnership will feature content from both organizations, including daily news articles, research briefs, book reviews, interviews with leading experts, online community forums, and more. The portal will also enable consumers to personalize content based on their needs. For example, if someone is interested in depression, he or she will be able to sign up to receive this custom content delivered daily.

“We’re extremely proud to be able to partner with Mental Health America for this effort,” said Dr. John M. Grohol, Psy.D., founder and publisher of Psych Central. “For more than 12 years, Psych Central has been helping to break down the stigma related to mental health issues through its online efforts. This partnership is the next step in support of that cause. Together, we’ll integrate the best mental health information and help grow a community while providing new ways for people to connect with each other,” said Grohol.

According to the Pew Internet & American Life Project, more than 25 percent of Internet users search for mental health information online. This increased interest along with the growing number of choices for consumers to receive mental health information, it’s never been so important that sites maintain strong ethical standards and adhere to stringent privacy policies.

Psych Central has been consistently recognized as one of the top resources for mental health and psychology information online serving more than 600,000 visitors each month with more than 10,000 pages of content. Mental Health America, formerly known as the National Mental Health Association, has a network of more than 320 affiliates nationwide that support the awareness and support of mental health issues.

About Psych Central

Psych Central®, located at PsychCentral.com, is a leading mental health portal that features original, peer-reviewed editorial content, news, research briefs, clinical trials, ratings and reviews of medications and treatments, the popular World of Psychology blog, and a thriving online support community. Each month more than 600,000 people visit Psych Central’s independent libraries and communities, contribute to their own blogs, take an interactive screening quiz, and track their progress over time. Founded in 1995, Psych Central is published by John M. Grohol, Psy.D., a pioneer and expert in online mental health. Dr. Grohol’s leadership helped to break down the barriers of stigma often associated with mental health concerns, bringing trusted resources to the Internet.

Psych Central does not provide professional diagnosis or treatment.

About Mental Health America

Mental Health America is the country’s leading nonprofit dedicated to helping all people live mentally healthier lives. With our more than 320 affiliates nationwide, we represent a growing movement of Americans who promote mental wellness for the health and well-being of the nation – everyday and in times of crisis.

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Bonavitas Products Target Consumers That Are Self Educated About Natural Hormones Supplements And Nutrition As They Seek More Natural Solutions For Their Long Term Health

Bonavitas Products Target Consumers That Are Self Educated About Natural Hormones Supplements And Nutrition As They Seek More Natural Solutions For Their Long Term Health













Bonavitas Products


Provo, UT (PRWEB) August 19, 2011

Bonavitas, the good life fitness company, today announced it is finding new ways to solve old problems without taking risks with people’s long term health. 

For example, conventional recovery wisdom is that a recovery drink should come with a high dose of sugars, that raise blood sugar and spike insulin. Bonavitas uses a slow release sugar so that people can keep burning fat post exercise. Since one creates free radicals during exercise and the body starts to repair during rest, Bonavitas products provide antioxidants to the body right in that window and challenge conventional industry wisdom about what is expedient and create effective products that do not compromise on delivering good, healthy long term results.

“Bonavitas products are designed to provide a clear benefit now, without sacrificing what your body needs to keep working and age gracefully. None of our products contain artificial flavors, artificial colors or artificial sweeteners,” said Alexandra Paul, the scientist behind Bonavitas product line. 

“Guess what, they taste like citrus fruits, like cinnamon, like honey, like cayenne pepper – like real food. Remember those? Foods, vitamins, minerals – The things your body was built to digest. They don’t taste like ice cream or bubble gum. They don’t look like radiator fluid but they give you real fuel, nutrition and antioxidants to keep powering the real you,” she added.

Read our labels – no aspartame, no acesulfame potassium, no sucralose – because sugar molecules should not have chlorine molecules attached to them.

Bonavitas products will be distributed on-line and a combination of retail channels depending on the appropriate landscape for each particular product. For example, energy shots will be distributed FDM, convenience, natural/health foods and online, whereas the recovery drink and hydration powder mixes will be distributed in natural/health food and online only.

For more information, please visit our website at http://www.bonavitas.com.

ABOUT BONAVITAS

Headquartered in Provo, Utah, Bonavitas is a worldwide provider of functional food and supplement options designed to meet the needs of tired people interested in products that do not contain artificial colors, artificial sweeteners or artificial flavors. The company was designed to meet the needs of tired people. Tiredness in all of its various forms and expressions is the number one complaint made to primary care physicians. Bonavitas offers powdered drink mixes and ready to drink products that address the underlying causes of consumer tiredness. http://www.bonavitas.com

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NMI Study Finds that Consumers Seek Specific Health Claims in Their Food and Nutritional Supplements

NMI Study Finds that Consumers Seek Specific Health Claims in Their Food and Nutritional Supplements










Harleysville, PA (PRWEB) June 7, 2006

The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, today expanded on one of the key trends it has identified as having a significant impact in 2006.

According to NMI’s Health & Wellness Trends Database™, 2006 will see the continued propagation of specific nutrient platform drivers across food/beverages and nutritional supplements. The desire for specificity is evident as 57% of all U.S. consumers indicate they are looking for foods that have a specific health claim and about half prefer to buy vitamins/minerals/herbals/dietary supplements that have a specific health claim. Use of functional foods and condition-specific supplements are also on the rise, showing 5-year compound annual growth rates of 17% and 16% respectively.

“This desire for health claims is evident across many consumer packaged goods. For example, with over 29 million people (adults and children) suffering from food allergies, allergen-free foods will continue to experience solid growth. Introductions of gluten-free foods alone have shown a 50% compound annual growth over the past six years and generate U.S. retail sales in excess of $ 400 million. Another nutrient to watch in 2006 is probiotics, which has shown annual awareness increases of 27% since 2002,” according to NMI President Maryellen Molyneaux.

Manufacturers are integrating specific nutrients into foods and supplements related to certain health conditions such as heart disease and digestive health. These nutrients include fish oil, omega 3, lutein, lycopene, probiotics plant sterols, among others. “While consumers may lack understanding of the specific health benefits of some nutrients, savvy manufacturers and marketers will use this opportunity for continued education to raise the value of their nutrient-rich products in the eyes of the consumers,” says Molyneaux.

NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace. For more information on NMI’s trend reports, proprietary databases and other services, visit NMI’s web site at http://www.NMIsolutions.com.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.