Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers

Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers










DENVER, CO (PRWEB) April 14, 2004 –

— Customer Communications Group (CCG) will reveal various strategies on how to build a loyalty program around a brand and customers at the Canadian Marketing Association’s (CMA) 2004 National Convention & Trade Show. CCG’s President and CEO, Sandra Gudat, will be sharing her customer relationship management (CRM) expertise and presenting at the convention May 3 – 5 in Ottawa, Canada. At the convention, attendees will get a holistic view of what’s on the horizon for businesses and will be able to sharpen their strategic thinking with sessions designed for a deeper understanding of today’s business challenges.

Gudat will be co-presenting with Stacia Rubinovich, Director of CRM at A&P Canada, and their presentation will highlight how A&P Canada developed its new loyalty program, Club Fresh, and what A&P does to ensure the program stays fresh. They will also reveal the top ways to tie a brand to a loyalty program and the five-step process to use to ensure a branding strategy is driving all marketing initiatives. How the “We’re fresh obsessed” brand has been translated into A&P’s loyalty program will also be revealed.

Gudat is considered a pioneer in the field of relationship marketing. She has helped define the field of CRM, which recognizes the importance of existing customers by seeking ways to increase customer loyalty. Gudat has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering tailored cross-media solutions that typically generate 8 – 15 percent incremental sales increase and 200 – 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Nordstrom, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, Inc., visit http://www.customer.com or contact Sandra Gudat, President/CEO at 800-525-0313 or sandra@customer.com.


















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Branham Ranks Benbria in Top 25 Canadian Up and Coming Information and Communications Technology Companies

Branham Ranks Benbria in Top 25 Canadian Up and Coming Information and Communications Technology Companies










Ottawa, ON (PRWEB) April 17, 2010

Benbria has been ranked as one of the Top 25 Up and Coming ICT firms in Canada by Ottawa’s Branham Group Inc. The ranking is part of the annual Branham300 listing of the top information and communications technology companies in the nation. The Top 25 Up and Comers list ranks the top technology companies based on creativity and innovation, whether the company is leveraging a new technology or using existing technology in a new manner.

Benbria’s product offering is BlazeCast, a cross-media unified notification solution that is designed to meet the communication needs of different organizations, from schools to hospitals, corporations to retail chains. Benbria focuses on intelligently reaching large and targeted groups of people, and ensuring important information is received.

“Benbria’s next generation unified notification applications are revolutionizing the mass communication challenges of today and tomorrow,” stated Wayne Gudbranson, President & CEO of Branham Group. “In addition, it’s solid financial backing, prominent strategic partnerships, impressive list of customers and sound management team leads Branham to believe that there is no question that Benbria has the potential to be a leader within the Canadian ICT Industry in the years to come.”

“We are very pleased that Benbria has been selected to represent the forefront of Canadian technology start-up companies”, said Andrea Baptiste, CEO of Benbria. “Being ranked in this list is important because it shows that the company is getting recognized on a nationwide scale as a technology leader.”

The 2010 Branham300 list was released in early April on the Branham300 website (http://www.branham300.com) and in the April/May issue of Backbone Magazine, which is distributed nationally with The Globe and Mail.

About Benbria

Benbria delivers unified notification applications that help organizations communicate more effectively to large and targeted groups of people. Benbria’s flexible solutions enable rapid information delivery during emergencies and simplify tedious day-to-day notification tasks. Employing the latest IP and web technologies, Benbria products provide increased reach, intelligent workflow, and extend existing communication mediums. Headquartered in Ottawa, Canada, Benbria has customers in education, government, and industry. (Additional information at http://www.benbria.com)

About Branham Group Inc.

Branham Group is a leading industry analyst and strategic consulting firm servicing the global information technology marketplace. Branham Group assists information technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (eHealth, Outsourcing, Green IT and Wireless). Branham also produces an annual listing of the top information technology companies in Canada (http://www.branham300.com), tracks the Canadian Outsourcing industry (http://www.branhamoutsourcing.com) and monitors over 450 eHealth vendors. For more information regarding Branham Group, please visit http://www.branhamgroup.com.

Benbria and logo are trademarks of Benbria Corporation.

All other trademarks are the property of their respective owners.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.