Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers

Customer Communications Group Reveals How to Build a Fresh Loyalty Program Around a Brand and Customers










DENVER, CO (PRWEB) April 14, 2004 –

— Customer Communications Group (CCG) will reveal various strategies on how to build a loyalty program around a brand and customers at the Canadian Marketing Association’s (CMA) 2004 National Convention & Trade Show. CCG’s President and CEO, Sandra Gudat, will be sharing her customer relationship management (CRM) expertise and presenting at the convention May 3 – 5 in Ottawa, Canada. At the convention, attendees will get a holistic view of what’s on the horizon for businesses and will be able to sharpen their strategic thinking with sessions designed for a deeper understanding of today’s business challenges.

Gudat will be co-presenting with Stacia Rubinovich, Director of CRM at A&P Canada, and their presentation will highlight how A&P Canada developed its new loyalty program, Club Fresh, and what A&P does to ensure the program stays fresh. They will also reveal the top ways to tie a brand to a loyalty program and the five-step process to use to ensure a branding strategy is driving all marketing initiatives. How the “We’re fresh obsessed” brand has been translated into A&P’s loyalty program will also be revealed.

Gudat is considered a pioneer in the field of relationship marketing. She has helped define the field of CRM, which recognizes the importance of existing customers by seeking ways to increase customer loyalty. Gudat has been instrumental in building CCG’s Fortune 1000 client base which has included such notable clients as: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results which have had a significant impact on CCG’s clients’ bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.

About Customer Communications Group

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering tailored cross-media solutions that typically generate 8 – 15 percent incremental sales increase and 200 – 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Nordstrom, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, Inc., visit http://www.customer.com or contact Sandra Gudat, President/CEO at 800-525-0313 or sandra@customer.com.


















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Geisinger Partners with Orion Health to Build Mission-Critical Foundation for Data Integration

Geisinger Partners with Orion Health to Build Mission-Critical Foundation for Data Integration












Santa Monica, CA (PRWEB) May 23, 2011

Geisinger Health System, a physician-led health care system dedicated to health care, education, research and service spanning 42 counties and serving 2.6 million people, has selected the Orion Health Rhapsody Integration Engine as the health system’s new platform for migrating, managing, and streamlining message exchange between over 200 clinical and business systems. The new integration engine will enable them to better participate in Pennsylvania’s Keystone Health Information Exchange.

Gregory Miller, technical analyst at Geisinger explains, “We needed a reliable and flexible data integration platform that supports newer technology capabilities and connectivity to our RHIO — Rhapsody is a key component in our participation — and participation in health information exchanges. Rhapsody will also support our goals to automate and connect to federal programs such as NHIN and PHIN.”

Geisinger Health System’s previous integration engine was sunsetting so they used the opportunity to review their criteria list and explore other product options. Rhapsody was selected for its ability to provide a broad set of monitoring capabilities, for its easy to use drag and drop functionality and its ability to run anywhere, including UNIX. In addition, Rhapsody provides a migration tool set to enable a seamless, step by step process away from eGate, significantly reducing migration time.

Orion Health Senior Vice President of Global Marketing Christopher Ward says, organizations faced with a sunset situation as with eGate have the opportunity to deploy a platform for the future. “Orion Health’s focus on health care customers results in products that are remarkably straight forward and adapted to future requirements. Rhapsody’s eGate migration tool kit means an IT department can reduce the time it spends replacing technology and implement a platform to get on to the current and future business of meeting health data exchange needs.”

“Geisinger Health System is a leader in developing systems that help patients and physicians use technology to connect for better health outcomes. Orion Health is delighted to enjoy association with innovative, mission-forward organizations like Geisinger.”

Orion Health solutions use standards-based technology to integrate data within a facility and external partners without incurring costly rip and replace approaches. Currently the company helps facilities and healthcare communities that connect 35 million patients with tens of thousands of active users.

About Orion Health™ Rhapsody® Integration Engine

Orion Health Rhapsody is a powerful integration engine that delivers advanced inter-system messaging capabilities to health sector organizations of all kinds. Rhapsody is designed for rapid, effortless installation and use, and enables quick accurate and efficient exchange of electronic data. For more information please see http://www.orionhealth.com/products.

About Geisinger Health System

Geisinger is an integrated health services organization widely recognized for its innovative use of the electronic health record, and the development and implementation of innovative care models including ProvenHealth Navigator, an advanced medical home model, and ProvenCare® (“warranty”) program. The system serves more than 2.6 million residents throughout 42 counties in central and northeastern Pennsylvania. For more information, visit http://www.geisinger.org.

About Orion Health Inc.

Orion Health™ is the leading Health Information Exchange (HIE) solution provider with expertise in clinical workflow and integration technology for the healthcare sector. Orion Health’s easy-to-use solutions and applications improve patient care and clinical decision making by enabling the exchange of healthcare information among disparate systems and providing integrated health data in a single, unified view. By extending existing healthcare information systems, the Orion Health™ Rhapsody Integration Engine and workflow solutions provide healthcare workers with easy access to patient data and trends, and reduce errors and omissions by streamlining information transfer. Orion Health HIE also supports Accountable Care Organizations (ACO) continuing their goal of improved care coordination, cost savings and better quality of care.

Worldwide, Orion Health has deployed health information communities involving over 35 million patients with hundreds of thousands of active clinical users including Maine’s HealthInfoNet, Alberta Health Services and Spain’s IB Salut. Orion Health’s partners include leading health system integrators and IT vendors such as Accenture, Allscripts, IBM, Oracle, Philips and others. Orion Health has more than 1,000 clients around the world, including Lahey Clinic, Ochsner Health System, UCLA Medical Center, US Centers for Disease Control and Prevention, Spain’s IB Salut, South Eastern Norwegian Regional Health Authority, New Zealand Ministry of Health. Orion Health is a preferred Canada Health Infoway Solution. More information can be found at http://www.orionhealth.com.

Orion Health and Rhapsody are registered trademarks of Orion Health Inc, its parent/or its affiliates. Other names used may be trademarks of their respective owners.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.