AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs

AHIMA Selects Leadtail to Develop Online Marketing and Advertising Programs










Chicago, IL (PRWEB) September 01, 2011

AHIMA, the premier association for health information management professionals, has selected Leadtail, experts in online marketing and advertising, to develop and implement its online branding and awareness strategy. AHIMA recently launched a major branding and awareness initiative and is now focused on expanding its online marketing and advertising efforts to generate increased awareness among employers of health information management professionals. The Leadtail team will develop and implement online marketing, advertising, and social media programs to build greater awareness of AHIMA within the wide range of industries that rely on health information management professionals.

“We selected Leadtail because they are experts in developing marketing strategies for organizations that are looking to increase awareness online,” says Craig May, Director of Public Relations for AHIMA. “We have over 61,000 members who are the best trained, most qualified and best equipped professionals to help employers develop and implement solutions to vital health information management issues like implementing Electronic Health Records, upgrading to ICD-10, reducing medical errors, improving patient billing and ensuring privacy and security of medical records. Leadtail will help us get the word out to employers that our members are the cream of the HIM crop.”

“We’re very excited to be working with AHIMA”, says Johnathan Robinson, Leadtail’s VP of marketing and sales. “AHIMA, and its membership, is the gold standard in Health Information Management. We are developing an integrated online media plan that will incorporate social media marketing with a broad mix of online advertising methods, including search, email and display. We look forward to helping AHIMA take that message to those who influence the hiring of HIM professionals. We’ll tap into all employer segments, from hospitals and healthcare facilities to providers, pharmacies and private practices.”

About AHIMA

Representing more than 61,000 specially educated Health Information Management professionals in the United States and around the world, the American Health Information Management Association is committed to promoting and advocating for high quality research, best practices and effective standards in health information and to actively contributing to the development and advancement of health information professionals worldwide. AHIMA’s enduring goal is quality healthcare through quality information. Visit us at: http://www.ahima.org

About Leadtail

The Leadtail team are marketing and advertising experts, and are also the developers of the world’s first online advertising search engine. Marketers, business owners, and organizations are using Leadtail’s services to succeed with their marketing, advertising, and social media efforts. Based in Burlingame, CA, Leadtail is committed to making marketing and advertising easier for everyone!

Visit http://Marketing.Leadtail.com and follow us at http://twitter.com/Leadtail to learn more about how we can help with your marketing and advertising efforts.

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Health Club Marketing and Advertising Powerhouses Join Forces

Health Club Marketing and Advertising Powerhouses Join Forces










FAIR HAVEN, NJ (PRWEB) November 16, 2006

Profit Partners LLC of Fair Haven NJ and Susan K. Bailey of Ontario Canada have joined forces to create more effective marketing and advertising for health club owners in the U.S. and Canada. Profit Partners LLC has been creating marketing systems for the health club industry exclusively since 2003. The award-winning firm of Susan K. Bailey has been creating advertisements and lead generators for the health club industry since 1983. Together, these two firms bring decades of experience to deliver the most effective marketing and advertising solutions to health club, fitness center and gym owners.

43.8 million Americans have spent $ 15.9 billion dollars on memberships to health, sports and racquet clubs last year. This industry has grown every year, yet many of the owners of these clubs are reporting flat or declining revenue. The reason is simple; more competition. Although a record number of people are buying memberships, the number of choices has also increased. This has brought with it a new challenge for the owners; get more members than the competition.

The Price of the Membership is not the Problem

In the last twelve months, Profit Partners has surveyed over 2,400 people who have joined health clubs, gyms, athletic and fitness centers. This survey confirmed the fact that price is not the #1 reason people pick one club over another. Yet when you look at health a club ad, that’s all they talk about. “People, who are trying to look better and feel better, want convenience, no hassles and variety. If you provide that at a reasonable cost, you will win the market share” said Bob Sisk co-founder of Profit Partners LLC. Profit Partners creates the messaging and systems for clubs from their website, phone scripts and drop in scripts. They create all of the facets of a club’s strategic marketing. The focus is on what makes that club unique and different from the rest. “Susan K. Bailey provides the highest quality look needed to create the all important first impression. They continue to exceed the expectations of their clients. Profit Partners are very excited about the finished products.” said Allan Boushie Co-Founder of Profit Partners LLC.

The Playing Field Has Been Leveled

Profit Partners has made it possible for small and mid-sized club owners to receive the same high quality marketing and advertising solutions as the $ 100 million national chains. “In a sense, we have leveled the playing field.” Sisk said. Smaller health clubs can now achieve the same impact in the market place as the mega centers. Too many hard working entrepreneurs watched their revenues disappear when a national chain moved into town. With a proven marketing and advertising system a health club will achieve growth in a competitive environment.

Sue Kell, President of Susan K. Bailey, says “People are powered by emotion more than reason. We are 80 percent emotional and 20 percent rational. If we can’t get emotional about fitness, why will our customers? The message that we at SKB constantly retain in the back of our creative minds is that being fit simply makes life better. Our focus is clear: to be passionate about our client’s club and create compelling advertising that convinces individuals to become members and get more out of life. While reason makes all advertising the same, emotion creates differences no one dreamed of.”

Health Club owners don’t have the time to learn how to become marketing experts. Thanks to the joint efforts of Profit Partners LLC and Susan K. Bailey Advertising, they don’t have to.

About Profit Partners LLC

Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing firm which was founded in 2001.    Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.MyProfitPartner.org, or call 732-419-9001.

About Susan K. Bailey Advertising

Susan K. Bailey is headquartered at 244 Ashley Street, Foxboro, Ontario, Canada K0K2B0. They are a full scale print shop, mailing house with 19 graphic designers. They have been creating award winning advertisements and lead generators for the industry since 1983. For more information on their services or the other benefits they provide, visit http://www.ClubAds.com or call 888-349-4594.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Artcraft Health Education Wins Healthcare Advertising Awards

Artcraft Health Education Wins Healthcare Advertising Awards










Flemington, NJ (PRWEB) August 05, 2011

Artcraft Health Education announces that it has won a GOLD Award for creativity in logo design from the Healthcare Advertising Awards, sponsored by Healthcare Marketing Report.

In addition, Artcraft Health Education received a Merit Award for its integrated patient health education in oncology.

“We are honored to receive these awards from the Healthcare Marketing Report,” says Marc Sirockman, General Manager at Artcraft Health Education. “We provide effective education programs that enable patients to take an active role in managing their own health and wellness. Our clients know that Artcraft Health Education programs can improve compliance and health outcomes. It’s gratifying to know that the expert judges at HMR recognize the quality of our work.”

About Artcraft Health Education (http://artcrafthealthed.com/)

Artcraft Health Education is dedicated to providing effective patient education for the pharmaceutical, biotechnology, and medical device industries. Artcraft Health Education partners strategically with clients to identify and address the needs of specific patient populations. Our team of experienced medical writers, designers, medical illustrators, animators, editors, and account personnel work with clients to create relevant tools that patients can understand and use.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.