Tennis Canada, Squash Canada and Alpine Ontario Among Newest Members of ScreenScape Sponsored Network Adoption Program

Tennis Canada, Squash Canada and Alpine Ontario Among Newest Members of ScreenScape Sponsored Network Adoption Program










Charlottetown, PE (PRWEB) March 24, 2011

ScreenScape Networks Inc. today announced the further expansion of it’s Sponsored Network Adoption Program. Under the program, qualified not-for-profit associations receive discounted Group Licenses from ScreenScape and may be eligible for free marketing support.

ScreenScape is a fast-growing community-based digital signage platform and key enabler of location-based media. The software-as-a-service (SaaS) platform helps business to speak more effectively to their on-site customers, to coordinate messaging at physical sites in their organization, and also through the ScreenScape Community to take their marketing message to audiences inside other venues.

Nancy Esson, President of Alpine Ontario, spoke to their reasons for joining the program. “Unifying our 44 member ski clubs was a key reason to apply for the program. ScreenScape gives us the ability to arrange messaging at all sites, while allowing each site the independence to promote their own events,” said Esson. “Our sponsors also benefit from having all of our sites networked. We can give them visibility that just wasn’t possible in the past.”

“ScreenScape not only helps to spread awareness of our upcoming events, such as Rogers Cup presented by National Bank, it also helps us promote tennis development across the country,” said Adam Bloom, Director of Marketing and Promotions, Tennis Canada. “Being able to consolidate messaging with our provincial associations at a moment’s notice speaks to the effectiveness of owning a ScreenScape group.”

“We believe that clubs and associations will benefit tremendously with ScreenScape as it provides a unique way to market, promote and connect with people across the country,” noted Danny Da Costa, Executive Director of Squash Canada. “This cost effective and simple to use program will provide clubs and associations a unique way to market the sport of Squash in Canada.”

Ontario Tennis Association (OTA) and Ontario Curling Association(OCA) are also new to ScreenScape’s Sponsored Network Adoption Program. Peter Malcomson, Marketing Manager for OTA stated, “We are always looking for better ways to connect with our members and ScreenScape has become a powerful communication vehicle for us. We invite tennis clubs to take a good look at what ScreenScape can do for their own club, and through Groups like OTA, for the tennis community at large.”

Kevin Dwyer, President and CEO welcomed the new associations and spoke on behalf of ScreenScape. “ScreenScape has removed the barriers that keep these organizations from taking advantage of place-based media. By joining the ScreenScape Community they will now be able to distribute rich visual content quickly and easily to audiences inside their member sites,” says Dwyer. “At the same time, by offering our support to these groups, we’re able to drive rapid adoption of the ScreenScape platform. Associations, in general, tend to be great candidates for a ScreenScape Group. Our community-based approach is the key to keeping costs down and helping organizations form their own content sharing network consisting of many individual members of ScreenScape.”

More information about ScreenScape’s Sponsored Network Adoption Program can be found online: http://screenscape.net/sponsored-network.

About Tennis Canada

Founded in 1890, Tennis Canada is a non-profit, national sport association responsible for leading the growth, promotion and showcasing of tennis in Canada. Tennis Canada owns and operates two of the premier events on the ATP and WTA Tours; Rogers Cup presented by National Bank men’s and women’s events that rotate annually between Rexall Centre in Toronto and Uniprix Stadium in Montreal. In addition, Tennis Canada owns and operates seven professional ITF sanctioned events and financially supports seven other professional tournaments in Canada. Tennis Canada operates national training centres at the Centre of Excellence in Toronto and at Uniprix Stadium in Montreal. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada please visit our Web site at: http://www.LoveMeansNothing.ca.

About Squash Canada

Founded in 1913, Squash Canada is a non-profit, national sport association responsible for the development of athletes, coaches and officials and sets the standards for Canadian Squash. Squash Canada is a proud member of the Pan-American and World Squash Federations and participates in the Pan-American Championships, Commonwealth and Pan-Am Games as well as World Championships at the junior and senior level. Each year Squash Canada hosts 9 national championships across the country and works with its Provincial and Territorial partners to promote the growth and development of Squash across the country. Squash Canada is based in Ottawa, ON Canada.

About Alpine Ontario

As the recognized Provincial Sport Organization and promoter of alpine ski racing in Ontario, Alpine Ontario Alpin represents 44 member ski clubs, approximately 30,000 active racers, coaches, officials and volunteers in four divisions: Alpine Ontario South Division, National Capital Division, Lake Superior Division Alpine and Northern Ontario Division. AOA coordinates several successful programs across the province and continues to foster the development of ski racing programs from the grass roots to the elite level.

About Ontario Tennis Association

The Ontario Tennis Association (OTA) is the provincial sport governing body for tennis in Ontario. It is a non-profit organization, incorporated under the Corporation Act. It is the largest provincial tennis association in Canada, boasting 220 clubs and 55,000 adult and child tennis players. The two basic aims of the OTA are to encourage participation in the sport of tennis in Ontario and to provide a structure of services which will assist players to reach a level of competence consistent with their personal goals and abilities.

About Ontario Curling Association

The Ontario Curling Association is an association of curling clubs covering the southern part of Ontario. Services and programs, including a variety of competitions are supplied to the clubs and their members. Over 200 curling clubs from the Quebec border on the east, to Windsor & Sarnia in the west and Parry Sound in the north belong to the Association. This translates to over 800 sheets of ice and approximately 55,000 club members being registered by the clubs.

About ScreenScape Networks

ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Utilizing ScreenScape, companies can easily access, create, share and update content, while keeping the total cost of ownership low. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue.

###







Attachments

















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Consumer Adoption of Organic Products Encouraged by Mainstream Brands, says RetailWire Business Tip

Consumer Adoption of Organic Products Encouraged by Mainstream Brands, says RetailWire Business Tip










(PRWEB) August 8, 2005

According to The Hartman Group, over one-third of grocery store shoppers also shop in natural food stores. However, 78 percent of those would like to find organic products in their conventional grocery store, next to nationally branded items.

As discussed in the RetailWire Business Tip entitled “Bringing Organics into the Mainstream” (http://www.retailwire.com/Campbell_Soup), the new generation of healthy lifestyle retailers, like Whole Foods and Wild Oats, signals a wake up call for conventional grocery operators. It means that there’s a real change occurring in the profile of the natural foods shopper towards more mainstream tastes.

Based on the Food Marketing Institute’s “Shopping for Health” study, it can be assumed that more than half of all shoppers have bought some organic food in the past six months. That means that retailers will miss opportunities to satisfy customers if they continue to isolate organic products in natural foods sections. Other barriers to converting shoppers over to organics are the higher prices, less-than-satisfactory taste and unfamiliar brands that they often find in the natural foods specialty aisle.

As with all other product categories, branding is very influential to consumer purchasing and product loyalty. If given a choice, consumers will opt for the organic version of a product offered by a recognizable, mainstream brand.

As Campbell’s is currently demonstrating with its new organic introductions in the PACE and PREGO brands, retailers can gain organic shoppers’ attention by presenting large brand, organic products. PACE, for example, is the salsa/picante share leader with 36 percent national dollar share. Not only is a national brand like PACE more familiar to this new profile of organic shopper, but price and taste, often barriers to adoption with off-beat natural brands, are overcome in a PACE organic version.

With the introduction of mainstream brand versions of quality organic products, retailers’ lives could get a lot easier as they look to tap into healthy lifestyle trends. Major brands such as Campbell’s can offer grocers far more product development and marketing support. With the confidence that they are no longer simply appealing to niche consumer groups, we should expect to see much more in-store promotional activity for organic products, as well.

See the full RetailWire Business Tip:

“Bringing Organics into the Mainstream”

http://www.retailwire.com/Campbell_Soup


(Free registration required)    

About RetailWire.com    

RetailWire is a unique online news analysis and discussion forum, which launched in February 2002. RetailWire goes beyond conventional headline news reporting. Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.    

Membership to RetailWire is free to all qualified retail industry professionals. Over two-thirds of members are in top executive or senior management positions, representing a broad cross section of retail channels and the companies that supply them.    

RetailWire is supported by sponsorships from leading retail suppliers and service organizations. Sponsorship packages take the form of information-rich “Business TIPS.” Current sponsors include Campbell Soup, ACNielsen, Unilever, Hershey’s, Nestlé Purina, DemandTec, Interactive Edge and Concept Shopping.    

Editorial inquiries, contact:

George Anderson

908-709-1690    

For general business inquiries, contact:

Rick Moss

973-744-0813    

For sponsorship information, contact:

Al McClain

203-975-0557    

# # #



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.