Health Club Marketing and Advertising Powerhouses Join Forces
FAIR HAVEN, NJ (PRWEB) November 16, 2006
Profit Partners LLC of Fair Haven NJ and Susan K. Bailey of Ontario Canada have joined forces to create more effective marketing and advertising for health club owners in the U.S. and Canada. Profit Partners LLC has been creating marketing systems for the health club industry exclusively since 2003. The award-winning firm of Susan K. Bailey has been creating advertisements and lead generators for the health club industry since 1983. Together, these two firms bring decades of experience to deliver the most effective marketing and advertising solutions to health club, fitness center and gym owners.
43.8 million Americans have spent $ 15.9 billion dollars on memberships to health, sports and racquet clubs last year. This industry has grown every year, yet many of the owners of these clubs are reporting flat or declining revenue. The reason is simple; more competition. Although a record number of people are buying memberships, the number of choices has also increased. This has brought with it a new challenge for the owners; get more members than the competition.
The Price of the Membership is not the Problem
In the last twelve months, Profit Partners has surveyed over 2,400 people who have joined health clubs, gyms, athletic and fitness centers. This survey confirmed the fact that price is not the #1 reason people pick one club over another. Yet when you look at health a club ad, that’s all they talk about. “People, who are trying to look better and feel better, want convenience, no hassles and variety. If you provide that at a reasonable cost, you will win the market share” said Bob Sisk co-founder of Profit Partners LLC. Profit Partners creates the messaging and systems for clubs from their website, phone scripts and drop in scripts. They create all of the facets of a club’s strategic marketing. The focus is on what makes that club unique and different from the rest. “Susan K. Bailey provides the highest quality look needed to create the all important first impression. They continue to exceed the expectations of their clients. Profit Partners are very excited about the finished products.” said Allan Boushie Co-Founder of Profit Partners LLC.
The Playing Field Has Been Leveled
Profit Partners has made it possible for small and mid-sized club owners to receive the same high quality marketing and advertising solutions as the $ 100 million national chains. “In a sense, we have leveled the playing field.” Sisk said. Smaller health clubs can now achieve the same impact in the market place as the mega centers. Too many hard working entrepreneurs watched their revenues disappear when a national chain moved into town. With a proven marketing and advertising system a health club will achieve growth in a competitive environment.
Sue Kell, President of Susan K. Bailey, says “People are powered by emotion more than reason. We are 80 percent emotional and 20 percent rational. If we can’t get emotional about fitness, why will our customers? The message that we at SKB constantly retain in the back of our creative minds is that being fit simply makes life better. Our focus is clear: to be passionate about our client’s club and create compelling advertising that convinces individuals to become members and get more out of life. While reason makes all advertising the same, emotion creates differences no one dreamed of.”
Health Club owners don’t have the time to learn how to become marketing experts. Thanks to the joint efforts of Profit Partners LLC and Susan K. Bailey Advertising, they don’t have to.
About Profit Partners LLC
Profit Partners LLC is headquartered at 492 River Road in Fair Haven, NJ 07704. They are a Marketing firm which was founded in 2001. Since 2003, they have worked exclusively with health clubs and the fitness industry; becoming an industry leader. Their successful programs were launched nationally in 2004. For more information on their services or the other benefits they provide, visit http://www.MyProfitPartner.org, or call 732-419-9001.
About Susan K. Bailey Advertising
Susan K. Bailey is headquartered at 244 Ashley Street, Foxboro, Ontario, Canada K0K2B0. They are a full scale print shop, mailing house with 19 graphic designers. They have been creating award winning advertisements and lead generators for the industry since 1983. For more information on their services or the other benefits they provide, visit http://www.ClubAds.com or call 888-349-4594.
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