Zevia Beats Beverage Majors to National Distribution of First Stevia Diet Soda Alternative

Zevia LLC (http://www.zevia.com)] announced today that its carbonated Zevia® product containing the natural herb stevia has reached nationwide distribution. With four flavors in stores now, Zevia beat the major beverage brands to grocery store shelves across the nation, offering the first all-natural zero-calorie alternative to artificially sweetened diet sodas.

Citing the Coca-Cola Company’s partnership with food giant Cargill to develop Truvia, a stevia derived sweetener intended for use in beverages and food, the mainstream beverage industry has awakened to consumer anxiety about artificial sweeteners targeting stevia as the answer. But as Truvia announcements ring out hailing the sweetener’s eventual release, Zevia is ahead of the game with a finished product readily available nationwide offering consumers what they have been craving in the way of a thirst quenching, carbonated product utilizing the well known benefits of pure stevia.

“Because Zevia is the first and only zero-calorie brand that can claim to be truly all-natural, the company has been able to rapidly expand onto the shelves of high profile retailers,” says Jeff Taylor, Zevia’s national sales manager. “Fortunately for us, attaining shelf space hasn’t been an issue as much as getting Zevia there fast enough to meet demand.”

Some of the current retailers include Los Angeles’ Bristol Farms, Washington state’s QFC (a Kroger division), PCC and Metropolitan Markets, San Francisco’s Mollie Stone’s Markets and Dallas’s Central Markets to name a few. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially on the East Coast.

About Zevia

Zevia is an all-natural zero-calorie alternative to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold in health food and specialty grocery stores nationwide with new stores added daily.

Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries, tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternative to sugar and artificial sweeteners and readily available in health food and major grocery stores.

The Key to Healthier Grilling is at the GrillGrate

The Key to Healthier Grilling is at the GrillGrate












Cartersville, GA (PRWEB) May 04, 2011

Grilling season is here, and with it comes the annual health warnings about charred meats and flame-ups that initiate the development of harmful cancer causing agents (HCA’s) to develop on the food. Some health officials go so far as to recommend placing aluminum foil on the grill with tiny pinholes to keep flames from engulfing the food.

It’s time to take the cancer debate about grilling off the plate. The key to healthier grilling is at the grate, where the meat meets the heat. GrillGrate is a redesign of the grilling surface from the bottom up. GrillGrates are interlocking panels that simply lay on top of the existing grid to form a new grilling surface on any grill. The hard anodized aluminum panels keep flare-ups down while keeping the juices sizzling with the food and out of the flames.

The interlocking panels act as a sieve, draining away unhealthy fats and allowing them to burn on the perforated bottom of the GrillGrates instead of onto the food. This allows the true flavors of the food to shine through without charring and burning. Preventing charring is the key to eliminating the carcinogenic aspect of high-heat grilling. “You can always taste when someone has charred the food,” stated Brad Barrett, president GrillGrate, LLC., “GrillGrates eliminate the health concerns associated with flame-ups and char, and enable grillers to prepare a wider variety of healthy grilled fare, so they can grill more and worry less.”

The valleys act as a flavor retention system, the wide rails make it easy to grill asparagus, small vegetables and fish without worry that they will fall into the grill. The GrateToolTM is an integral part of the GrillGrate system. Half fork half spatula, the GrateToolTM reaches between the rails to allow for easy lifting of hard to handle foods like fish, pasta and vegetables.

GrillGrates are available at specialty hardware, houseware, and outdoor retailers as well as at grillgrate.com. They are available in a variety of lengths as well as custom sizes for the Weber Kettle and The Big Green Egg. GrillGrates eliminate the need for most grilling accessories such as fish baskets and pizza stones.

GrillGrate LLC. is a privately owned company based in Cartersville, Ga. The product has won numerous awards including the National Barbecue Associations Top New Product, a VESTA Award from Hearth and Home Magazine for Best New Barbecue Accessory, and Meathead’s (Amazingribs.com) Gold Award. GrillGrates are made in the USA and the GrateToolTM is imported. Patent pending.

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?PS ? The New Clean? Wins Retailer Award for Best New Product of the Year

‘PS – The New Clean’ Wins Retailer Award for Best New Product of the Year










Chicago, IL (PRWEB) May 14, 2006

Retail grocers have recognized an innovative, germ-fighting hand spray (made by St. Petersburg, Florida-based American HomeHealth) with the ‘Retailer Choice’ Award in the Health and Beauty category at the annual Food Marketing Institute (FMI) Trade Show.

PS was launched earlier this year with a humorous ad during the Super Bowl and is currently being advertised on Oprah, Dr. Phil, Martha, and The Price is Right. The PS brand consists of a complete line of hospital-grade infection prevention products including hand soaps and sanitizers, and surface disinfectants. These products were adapted from the formulae used in hospitals and by doctors and dentists multiple times each day between patients as protection from copious strains of harmful bacteria. The surface disinfectants and wipes are effective against MRSA, Staph, and TB. AHH adapted the hospital product for home-use with a convenient Twizz-Top (spray cap and twist lock), the only hand sanitizer available to consumers by spray application. The hand spray contains the active ingredient Benzalkonium Chloride, an antimicrobial.

“PS appeals to the ‘Security Mom,’ the modern-day version of the traditional soccer mom, a busy woman who wants to keep her home as germ-free as possible for her active family,” said Ruly Lora, Chairman and CEO. “PS is reformulated with fragrance and repackaged for the consumer market with the industrial strength used by healthcare professionals.” Lora noted that new scents will be available in 2007.

Food Marketing Institute conducts programs in research, education, industry relations and public affairs on behalf of its 1,500 member companies – food retailers and wholesalers – in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores with a combined annual sales volume of $ 340 billion – three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from 50 countries. More information is available at http://www.FMI.org.

PS is widely available to consumers in all 50 states at retail chains such as Target and Publix. General information is available at http://www.PStheNewClean.com.

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Wellness Industry Veteran Robert Craven Named CEO of Megafood and Innate Response

Wellness Industry Veteran Robert Craven Named CEO of Megafood and Innate Response











Robert Craven


Derry, NH (PRWEB) June 28, 2011

BioSan Laboratories, Inc., producers of MegaFood™ and Innate Response™ premium whole food dietary supplements, announced today that Robert Craven has been named the company’s chief executive officer (CEO). Former president Carl Jackson will remain on BioSan’s Board of Directors.

Craven brings more than two decades of business management and marketing experience to MegaFood and Innate Response. His work as president & CEO of New Organic Ventures and NewOrganics was noted throughout the natural products industry as he led the organic ingredients distributor to double its growth in just two years. Craven is former president & CEO of dietary supplement company Garden of Life, which was recognized by Inc. magazine as the 14th fastest-growing private company in America during his tenure.

Craven’s experience also includes sales and marketing positions at Proctor & Gamble, Boston Scientific and The Hackett Group.

“Robert is the right management and marketing expert to help grow MegaFood and Innate Response to a new level of prominence. Our retailers can benefit from his in-depth experience with the natural products customer, our employees will be inspired by his passion for the industry, and his understanding of the science behind our supplements will resonate with healthcare practitioners,” said Carl Jackson. “He has a proven track record and a stellar reputation in the natural products community. We are thrilled to welcome Robert aboard.”

Craven earned a bachelor’s degree in business from the University of Florida and an MBA from Florida International University.

ABOUT BIOSAN LABORATORIES

Founded in 1973, BioSan Laboratories produces and distributes the premium supplement brands MegaFood and Innate Response for the retail and professional health industry respectively. The company purchases ingredients from a network of U.S based Farm Fresh Partners, selling a wide variety of dietary supplements for various health needs. The company also supports a number of community outreach missions that promote healthy lifestyles and build awareness of organic foods and sustainable living. For more information, visit http://www.megafood.com or http://www.innateresponse.com

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Jack LaLanne to Receive Inaugural DR Icon Award

Jack LaLanne to Receive Inaugural DR Icon Award












(PRWEB) August 09, 2011

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that Jack LaLanne, a long-time pioneer in the direct response marketing field, will be honored posthumously with the inaugural DR Icon Award. The Award will be presented at the ERA Moxie Awards Gala on Thursday, Sept. 15th, 7:00 p.m. – 9:30 p.m., at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The DR Icon Award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing. The Award will be presented in honor of Jack LaLanne to his wife of 51 years, Elaine LaLanne, during a special presentation.

“Jack LaLanne was a pioneer in our industry whose skills and personality surpassed the direct-to-consumer marketplace,” says ERA President and CEO Julie Coons. “He made significant contributions to our industry, while helping people worldwide see the importance of living a strong and healthy life. It’s evident that the industry and his peers strongly believe Jack is worthy of receiving this new award.”

“Jack meant so much to so many and this award is a noble final recognition for all his hard work spreading his message of health and fitness to the world. I am touched, honored and privileged to receive it on his behalf,” says Elaine LaLanne.

Jack LaLanne passed away on January 23, 2011.

Jack LaLanne was America’s Number 1 Physical Fitness Expert and Guru, and is often called the “Godfather of Fitness.” Jack admitted it was not always this way. “As a kid,” he flatly stated, “I was a sugarholic and a junk food junkie! It made me weak and it made me mean.” It was at the age of 15, when he heard a nutritionist speak at the Oakland City Women’s Club in San Francisco Bay Area. That man promised Jack if he would exercise and eat a proper diet, he could regain good health. Jack listened attentively and was fiercely determined to walk away from that lecture ready to build a totally new Jack LaLanne.

He began experimenting with weights and before long Jack was able to attain a muscular, healthy body. He became a voracious reader, absorbing everything that would help him to improve himself. During college, he studied pre-med to become a medical doctor and graduated. However, resolving to help others find the secrets to health and fitness, Jack opened the nation’s first modern health studio in 1936 in Oakland, California.

Over time, Jack began to formulate a basic approach to physical fitness and nutrition. His methods would be scientifically sound, as he developed the first prototypes of exercise equipment presently available in contemporary health spas. He was the first to have women work out with weights, and he also encouraged the disabled and elderly to exercise for health.

Jack’s reputation began to spread and by the early 1950s, he was given the opportunity to utilize the new medium of television to reach even more people. He used television to reach out to millions of Americans everywhere with his gospel message of get out of your chair, work out and feel better. His motivational message spread across the country like wildfire and his show was an instant nationwide hit! Jack LaLanne lived by what he said to others, and he did it for over 75 years. Much of what Jack LaLanne has advocated through his teaching has become common knowledge today. Today’s doctors and fitness experts all acknowledge daily systematic and proper diet as the principle keys to a longer healthier life. See also this link:

http://www.jacklalanne.com/jacks-adventures/feats-and-honors.php

For more information please visit http://www.retailing.org.

About the 2011 ERA D2C Convention

The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the trade show floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association

Representing a more than $ 350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. ERA members include some of the industry’s most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit http://www.retailing.org.

Media Contact

Vi Paynich

Content Manager

Electronic Retailing Association

Tel. 909-606-3406

vpaynich(at)retailing(dot)org

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